Marketing Strategies for Remodeling Companies That Are Producing Results Fast
Marketing strategies for remodeling companies don’t have to be difficult to come up with. If you are a remodeling company that’s been in business for quite some time now, you most likely already have some marketing plan in place to make sure that you don’t run out of business.
However, what many remodelers do not realize is that if you don’t revise and improve on these strategies and techniques, you can’t hope for better results.
If you already sure that some of your strategies are producing outstanding results, be sure to leverage on those, but in order to increase sales and have more leads coming your way, you need to learn new ones and adopt more effective techniques that are also working for other remodeling companies.
Here are some of the marketing strategies remodeling companies can use to outperform their competition:
1. Identify your ideal market.
Before you even start thinking about your marketing strategy, you need to think about your ideal customer. Who are they? What do they do? What are their pain points? What are they trying to solve? How can you help them?
In any business, it is crucial to know inside and out your ideal customer so that you can come up with marketing strategies that are talking to them and that are solving their problems.
When you do this analysis, you might realize that you have a couple of different audiences that you are trying to reach. If this is the case, then fist, make sure to do the segmentation. Segmentation is when you classify your prospective customers looking for your remodeling services into groups.
You can categorize them according to their income, age group, home ownership, etc. It is like breaking a big group into smaller segments so that you can choose the right approach for each of these subgroups in order to make your communication ever so targeted.
So for example, your target segments for home remodeling are the homeowners who earn about $40,000 to $50,000 a year and are between the ages 30 to 40 years old. People who are under this age range are the ones who either are raising kids or those who have aging parents living with them. And since you want to be specific with your approach, you can create a customized strategy that offers your services to add rooms for the kids in the house, like a playroom perhaps. Or you can also offer your services to have the house remodeled so that there is a separate entrance for the aging parents.
You can even go a step further and think about the problems they are facing and try and see how your service can help them solve their problems.
2. Set up a website or optimize your existing one.
It suffices to say that every business that exists today, whether big or small, needs to have a website. The importance of a website cannot be emphasized any further considering that most people today will just turn to their mobile phones and smart devices when they need services of a remodeling company. Setting up a website should not be that difficult, although there are a number of things that you need to bear in mind.
Your website is the representation of your company and you make a first impression to your potential customers through your website. It is why it is only imperative that you make that first impression a good one by ensuring professional quality on your site.
As a contractor, you surely understand that people are not easily convinced to go along with big projects such as home remodeling. This is why you need to show yourself as an expert and prove that your service will be of value to your target audience.
The website is one of the most powerful and effective lead-generation tools because it can contain almost all the information that your potential customers need to know about your company.
When you set up your website, it’s not enough that you put it out there just for the sake of having a site. Maximize it by showing photos of your completed projects, or just highlight selected ones that you think are going to be catchy.
One of the most engaging pieces of content for your prospects will be pictures and testimonials.
First, make sure that you have nice quality photos, but you don’t need to invest in expensive equipment to have those. Any better smartphone and a few tricks will help you achieve just the required quality.
Second, and more importantly, always optimize photos for your website, because large files can significantly slow down your web loading speed which can turn many customers away from your services. No one likes to wait.
Your website visitors will also be looking for the detailed information about the services you offer so make sure that they are clearly outlined. And then, you also need to include some testimonials from your previous customers so that they can share how happy and satisfied they are with your services. This is an excellent way for you to earn the trust of your future clients. Some of the good remodeling websites have their customer testimonials in a video format. And you can also do the same for your site. You can conduct a short interview with your former clients and have them shared on your website.
Blogs are also another great way for you to establish your brand as a reliable company. However, in order to be effective, the information you should provide is valuable and useful. Also, make sure that blogs are posted on a regular basis.
Don’t forget to add quick contact tools so that your customers can easily and instantly reach you. There are many successful construction companies who found their success in lead generation through their online efforts than offline.
3. Establish your social media presence.
There are plenty of social media networks that you can use as a marketing channel for your remodeling company but you don’t really have to use them all. First, it could be overwhelming especially if you are a beginner in this. Second, not all platforms are effective in reaching the right audience for you.
For many remodeling companies, LinkedIn is one of the most valuable social media platforms. It’s because it does not only allow you to connect to your local community and get new customers, but it also connects you with industry peers which makes your network vast. Remember that the wider your network, the better. It will be a lot easier for you to get exposure for your business if you have more connections and LinkedIn can be a good tool for that.
Aside from LinkedIn, there are actually other platforms that can be useful for you as a remodeler, including Facebook. If you are making a Facebook page for your company, it is not enough that you have your company logo up there and just leave it for the sake of having a page for people to contact. You need to maximize your Facebook because it is also a good way to generate leads organically.
If you will check Facebook pages of some remodeling companies, most of them post the pictures or slideshows of their most recent projects, customer testimonials, and contact information. However, the pictures lack details, and some others don’t have good quality images. When you share photos of your projects, make sure that the images are of good quality and it will be better if you post the before and after. You may also want to include pictures of your satisfied customers in their newly remodeled house or room.
Aside from the photos, you can regularly post links to your blog or updates about your company so that you can drive more traffic to your site. Also, prioritize your customers and make sure that you are responsive to their comments, queries, and messages.
Lastly, don’t forget about some less used social media networks in your industry that can actually generate more traffic and more leads fast, such as
Instagram and
Pinterest.
4. Keep in touch with your previous customers.
Who says you can’t get business from your former customers? While your marketing efforts are targeted to getting new clients, it is also important that you don’t forget about the previous ones. You can continually cultivate your relationships with them by sending them emails for example. Since they have already hired you once for a project, chances are they could be hiring you once again the moment they need your remodeling services again.
Also, when you make an effort to check with your former customers, you are letting them feel that they have not been forgotten and that you truly care about them. And when this happens, chances are they will also be recommending you to their friends, families or to anyone they know wants to have their house remodeled.
5. Enhance your local presence
Most customers will prefer hiring remodelers from their local community than those who are out of town. So it means that you need to also invest your efforts into establishing your brand locally. For example, you can have a joint project with a local organization or charity. This way, you are not only increasing the exposure of your business in your location, but you are also making a good impression to your potential customers which could result in more leads. You can establish a good reputation if you make efforts to be active in your local community.
There are indeed many options to try if you want to market your remodeling company the right way, and that is why you might get overwhelmed and don’t know where to begin. These steps mentioned above are just a few of the many strategies that you can employ for your company, (and you are not limited to these) but these are some that have proven to be effective for many remodelers. You can choose and determine the best strategy for your business according to your audience, and if done right, you will be amazed at how the results will be skyrocketing.
If you’re not sure where to start, you can always give us a call.
