You might be feeling like you’ve exhausted all the roofing marketing ideas there are and are not sure where to turn next to generate more leads for your business.
Any business looking to grow needs to ensure that new customers will keep on coming in. The only solution is having a constant lead flow as the top priority.
If you make sure that you have leads coming in on a consistent basis, you will not have to worry about where your next customer will come from.
To master the art of lead generation, here are some roofing marketing ideas you need to learn:
1. Create a blog.
Many businesses today have leaned on digital or online marketing to attract more leads for their businesses. Not without a reason. Digital marketing is the most important part of your marketing efforts today.
One of the essential parts of digital marketing is blogging. You should include blogging in your marketing strategy for your roofing company also. You may have heard this a thousand times before but it will never change the fact that businesses that employ blogging as a part of their marketing technique are able to increase their leads generated by 67 percent. If you do not publish blog posts, you are missing out on a powerful tactic that will help you attract more visitors to your website.
Blogs are one of the essential parts of your website because they contain the articles that your potential customers find useful. It is not enough that your website can be found on Google because even if visitors get to see your page and find nothing valuable on your website, your company will still not mean anything to them and they will just go jump to the next company.
A more important purpose of blogging is to establish your brand as a leader. For example, your roofing website should discuss new, yet simple and helpful information that your readers can learn from, like some simple how-to’s or DIY projects, or any advice they can use to better understand what type of projects they need to take on. You can discuss anything on your blog as long as the topics are related to your industry and can help you establish yourself as an expert. People want to make sure that they trust the company they hire and your blogs are one of the effective ways for you to earn that trust.
2. Use four major social media tools to the maximum.
There are four major social media tools that businesses need to take advantage of – Facebook, LinkedIn, Twitter and Google+. These four are very useful tools that will help you generate and retain leads. It is not enough that you have a personal account on these platforms; you need to create an account for your business as well and link them to your website. You need to take advantage of these tools because millions of people today already have accounts on various social media channels.
As a roofing company, you need to link your accounts to your website. Sadly, not many businesses do this so make sure that you don’t commit the same mistake because you don’t know what you are missing. Americans were found to spend roughly 40 minutes of their day every day on Facebook, and if there are people who are looking for your roofing services, Facebook is definitely one of the places they will go to. You can even experiment with Facebook advertising
LinkedIn, on the other hand, is also a valuable tool for businesses considering that more and more professionals are creating their accounts on this platform. This means that when you create an account on LinkedIn, you have more opportunities to connect with people who share the same paths. There are more than 200 conversations that are taking place on LinkedIn per minute; therefore, it is an excellent tool that you can use to grow your remodeling company. On LinkedIn, you can find more updates, ideas, and trends in your industry.
When it comes to Twitter, you also have better chances of reaching your target audience because you can be specific with the group of followers when you post a tweet or any information. More than 300 million people are using Twitter on a daily basis and you may just find your target customer there.
If you want to drive more traffic to your website, then Google+ is the best tool you can use. Google+ can aid your website’s search engine ranking so that when people look for a roofing company’s services, your website will be one of those that will jump at the top of the Google search results.
If you are not sure how you to use these social media networking tools, use them as an added instrument to further establish your brand and increase your exposure to a wider audience. Here you can share relevant and useful information. You can also link the content on your website to your social media accounts so that you increase your website traffic and page views. Social media can also be used to promote your blog posts.
If you’re not sure what marketing tactics you’re company is currently using, make sure to do a quick marketing inspection and check what is working. We’ve created a step-by-step guide that will help you along the way. Grab your free copy here
3. Create engaging videos.
No matter your specialty as a roofing company, you can always benefit from a professional, clear and compelling video. As a remodeler, there are plenty of ways in which you can maximize videos to generate more leads. Don’t think about the video as some terrible commercial uploaded to YouTube. Instead, you can create something that you can upload to your website; a video that is interesting and entertaining
but at the same time relevant to your customers’ needs. Think what would they like to hear from you instead what you would like to talk about.
For example, you can create a time-lapse video of the entire roofing project you have recently finished or any major project you are proud to show to everyone. The idea is that through your video, you are still promoting your company by showing people how you do work. Aside from a time-lapse video, other roofing company websites create a gallery of photos through a slide show. This way, you can boast the best projects you have had in the past. Your customer testimonials can also be shown in a video format, and this is actually a good twist. You can personally conduct an interview with your satisfied customers so they can share their delight after getting their house beautifully remodeled.
4. Send e-newsletters on a monthly basis.
Another excellent way to keep your brand in front of your potential customers, or even your former customers, is by sending e-newsletters. Customers are becoming more and more internet-savvy and that is why you need to make use of every opportunity on the web to reach out to your audience, and one of the most effective, yet affordable ways for you to do that is by sending e-newsletters.
Your monthly newsletter should be sent out to everyone in your email list, and in crafting it, you need to use templates and logos which are consistent with your company’s websites and social media profiles to further reinforce your brand. You must also figure out and decide on the type of content that you will share in your e-newsletters. Since there are many other roofing companies out there who are doing the same practice, you need to make yours different so that you can stand out and you will be easily remembered.
For example, every month, you feature a service information you want to highlight but make sure to keep it light. If the tone of your content sounds too serious, your readers might not enjoy it and they might just not read your emails at all in the future.
Many roofing companies have found e-newsletters as one of the best sources of leads online because it is an excellent way to keep people updated on what your company is up to. However, it is also not very easy at first so you need to be patient, and more importantly be consistent. And just like any other marketing tools, you need to track and measure the results in order to find out whether this marketing strategy is effective for your business. For example, you need to find out the types of audience who would open and read your newsletters, and identify the content that is the most popular among your recipients. If there is one important thing you need to bear in mind when it comes to e-newsletters, it is knowing your audience well so that you know what they consider as informational, interesting and valuable. Don’t give up right away when you don’t see the results the moment you expect them. It might take a while but you will eventually reap the fruits of your investment in your e-newsletters.
Reaching your audience base through roofing marketing strategies may not be easy; in fact, it is also a game of trial and error. But don’t be afraid to try out various techniques and improvise a bit and get out of what you have been used to doing. If you do things right, you will eventually find the right strategy that will work for your roofingmar company and the one you can stick to. Generating leads is one of the first crucial steps to growing your business so making the most of your marketing strategies is going to be worth your time and investment.