If you are a remodeling company who is responsible for delivering a service at a customer’s home, you would want to make sure that you get as many clients as possible to keep your business running. However, many of the remodeling companies today are still stuck with traditional and local advertising, and even if you want to take your marketing to the next level, you may still feel challenged with finding the right approach to digital marketing. In this case, you can turn to Facebook advertising as an efficient platform so that you can get the results you need and want for your construction company.You don’t necessarily need to have all the knowledge about marketing or have a lot of marketing ideas, because you can still be successful at growing your business so long as you have the right tools and you have a bit of guidance. Online advertising using social media channels has already become an essential part of a comprehensive marketing plan, and that’s all because of the consistent rise in popularity of the internet. Therefore, Facebook advertising might just be the best way for you to reach out to your potential customers and get your company in front of them.Here’s a guide to get your business started with Facebook Ads, so you’ll learn everything you need to know about presenting your business on Facebook.
What is Facebook Advertising?
Facebook has been a viral social media site for image and video sharing, posting status, chatting with friends and a lot more; but there’s more to it than just these things. Facebook is also an excellent place to generate more leads and increase the revenue for your business at a very affordable cost. Here you may target your ads to a particular set of audience, and you can also customize your ad to make sure that it is extremely handy. You just need to make sure that everything is setup correctly to see the desired results.There are different types of Facebook advertising that you can choose from and here are some ways you can benefit from them:
1. Promote your website with Facebook advertising.
These ads will be your best option if your goal is to increase your website visits or page views. You will have to designate a website page where you want to lead your potential customer. You can send them to your homepage, to your service page, your contact page, promotions page or landing page.
2. Increase conversions on your website with Facebook advertising.
This type of ad will still be leading potential leads to your site, but the difference is that you are encouraging the potential customers to fill out a form or sign up for a subscription. Gathering this information will help you do a followup with them.
3. Collect leads for your business with Facebook ads.
As a remodeling company, one of the most important ad you can use is the one that will collect leads because you need to reach out to them and connect with them. There are buttons that you are more likely going to use as a contractor like a Signup, Get Quote, Download and Learn More. These options let you collect information from the potential customers, but you can customize the questions depending on your target audience.
4. Reach people near you.
Facebook also has localization ads which can be useful if your target clients are the ones who are near your business. You may set your address, as well as the radius around this address.
5. Boost your posts with Facebook advertising.
You should not be confused between boosting or promoting posts and Facebook advertising. Boosting posts may not be your top option as a remodeling company, but it can be helpful when it comes to driving engagement as a new Facebook page, promoting a blog you have posted on Facebook, etc.
6. Ask people to claim your offer.
For example, you have published an offer on your Facebook page; then this ad should be the best option because it will promote your offer so that it reaches a bigger share of your target market.Choosing the right ad for your remodeling company will be based on what you think is useful to you based on your goals. It means that you need to spend some time setting up your campaign goals so that you can select the type of ad to use and see the results from the money you spend.
How to Customize Facebook Advertising for your Construction Company?
To best manage your advertising on Facebook, you need to customize your ads, and here are some steps on how to do it.
1. Find the perfect image.
When choosing images, you need to pick high-quality photos of your work. Use clean images, and you must adhere to Facebook’s image guidelines:
1,200 x 444 pixels
20% or less text (highly recommended)
8:3 image ratio
2. Write text to go with the ad.
You have a limited number of characters when it comes to ad text so make sure that you let them know of the services you offer, the benefits they can get and what they should do next, like call you or contact your office.
3. Customize advanced options.
For most of Facebook ads, you have advanced options that allow you to choose where you want your ad to appear; but by default, they will appear in the newsfeeds in both desktop and mobile.
4. Choose your audience.
One of the great things about Facebook ads is that it allows you to customize your audience. You can show off your ads even to the people whom you had a previous connection with, and you can choose target audience based on location, gender, age, interests and more.
5. Decide on your Facebook advertising budget.
If you are setting a daily budget for your ads, you should probably go for more than $20 so as to make sure that you are getting an optimum reach and see the return on your investment. You can track your ad spending and adjust it as necessary, but remember that the more you invest, the more people you reach and you will collect more leads. It will be worth it especially when you think about the thousands of people that your ad can reach in a day.Facebook advertising is a great way to promote your business especially when you want to increase your leads, drive more traffic to your website and see improvement in your conversion rate. These things are not impossible when you do your ads correctly. It might be overwhelming at first, but when you try, you will see exactly how Facebook ads can benefit you as a contractor.
