There are plenty of ways to market your remodeling company, but the most overlooked tactic for remodeling business is Pinterest. You are probably already using Facebook, Twitter and Instagram and while these channels can bring promising results in terms of lead generation, Pinterest offers you quick results.
Pinterest demographics show that most of its users are women and since remodeling your house can take a lot of time, women like to plan it out. What better way to do it, then to pin your ideas for easier reference? The sole essence of Pinterest.
Many marketers think that this tool is useless but the reality is that Pinterest is an excellent means for remodelers to be able to reach a wider range of audience. It may not be perfect for every marketer and every industry, but it can work wonders for your remodeling company. Today, Pinterest has more than 70 million users and they spend as much time as they do for other social media networks. What this means is that when you use Pinterest for your business, you can find a lot of potential leads and customers who are just waiting to be engaged and converted to clients.
If you have not utilized Pinterest yet for your digital marketing but you are willing to give it a try, here’s a guide to help you utilize the tool to increase your leads for your remodeling company.
1. Create a board that your audience is interested in.
Pinterest is famous for having the type of audience who are into fashion, travel, food, and DIYs. And as a remodeling company, you can focus on the DIY and find promising opportunities here. You can show people how they can make something on their own, and as a remodeler, there are a lot of things that you can share. They will surely love helpful and valuable content that they can apply to their everyday lives. But, in order to make sure that your content is engaging, you also have to work on the visuals. Use good quality photos because, in Pinterest, one of your main attractions are your images. You will have a better chance of getting your board repinned simply because the graphics are attractive and are eye-catching.
Don’t forget to share some pictures of your recent projects here as well, because when looking for inspiration how to remodel their homes, your potential customers might run right into your remodeling business.
2. Stay organized.
Once you get with Pinterest, you might get crazy over it and create tons of pins of your services and your website. It is important to make sure that you keep your boards organized. If you keep it orderly, you are making it easier for you audience to search for your pins quickly.
3. Post blog images.
When you post content or
blogs on your Pinterest boards, they will be better off when images are attached to them. Link these images back to your blog so that you can drive website traffic and capture more leads. It is also to choose pins that people will easily notice.
Here are some tips you need to bear in mind:
- Choose tall images because they have better chances of getting repinned more. That’s because they get to take more space on the feeds so when people scroll, they get to have better chances of engaging with you. However, you should also make sure that you don’t use the super skinny images.
- Choose warm colors. Reddish orange shades are better than bluish images.
- Keep your photos bright because they have higher likelihood of getting repinned than dark images.
4. Create a good description.
In creating your pin description, it is important to make sure that you keep it short because there is a limit when it comes to the number of characters allowed. However, unlike your website where you need to avoid the so-called keyword stuffing, when you do this with your pins, you don’t actually get penalized. But, you just have to make sure that your descriptions are still short and relevant. For example, you are uploading a photo of your remodeled bedroom, indicate the design elements like the paint color, wallpaper, etc. And for an increased exposure, do not forget about your company name.
5. Add hashtags.
If it is relevant to your content, it will also be helpful if you use hashtags. This way, it will be a lot easier for people to discover your pins. However, it will be better if you keep your hashtags to a minimum of 1 or 2 only because a study has found that even on Twitter, the tweets with only 1 or 2 hashtags have a higher engagement than those with three or more hashtags. Well, Twitter may not be exactly the same as Pinterest but there is no harm when you follow this rule. If you have shared the same content on Facebook and Twitter, make sure that the hashtags you used on those platforms are the same hashtags you use on Pinterest.
5. Post your infographics on Pinterest.
Your blogs are not the only type of content that you can share on Pinterest because you can also share your Infographics here. One of the reasons why Pinterest is popular is because it is filled with attractive images and people love it. If you want an easy way to generate leads, an infographic is a good option and it certainly has a place on Pinterest.
Getting started with Pinterest for your remodeling company should be easy. Well if you are a beginner in this platform, it could be overwhelming at first but you will get the hang of it. Make sure that you have a good profile and follow these steps mentioned above and you can maximize this tool to capture more leads for your business. Also, you must remember that in order for you to maximize your return on investment by using Pinterest, your time should be focused on creating and optimizing your pins to get more clicks, likes and repins and everything else that will drive the growth of your lead generation.
