Have you already started a blog on your website? With all of the things which are on your plate as a remodeling company, you may not have much time to think about website management and blogging. However, these are now essential when it comes to marketing your business.
If you still haven’t tried blogging, now is the perfect time to do it because it will help you establish your company as an expert in your field among your target audience. Not only that, blogging will help you land on top rankings in the organic search results, and at the same time, it will be an excellent venue for you to highlight the previous projects you have recently done. It is like advertising your works of art on your own website.
Blogging can also bring you as many customers to your business compared to your current referral program. It can significantly help generate more business without having to spend a lot of money from your marketing budget.
However, when you are new to blogging, it can be difficult to know where to start. Here are the basic and most important points you need to consider.
1. Start by thinking about the most common questions people ask you.
People are already asking you many questions; they want to learn from you and your expertise. This is an ideal starting point for you to generate your blog posts topics. It’s not about writing anything related to your remodeling company. This is not a place where you advertise your business. It is a place where people will come because you helped them previously with their problems. You need to consider what your audience will want to learn, what will pique their interests and the common questions they need answers for.
One of the most popular topics for remodeling companies is how-to information or DIYs. People want to know tips and some step-by-step procedures and information they can use around the house. These are the types of content that they will find useful and valuable. You can also talk about product reviews. These will be especially helpful for those who are making their own DIY improvements. The most important thing you need to bear in mind when writing a blog is that it should be useful, relevant, informative and entertaining.
2. Write the perfect headline for your blog post.
One of the keys to writing a successful blog is drafting the perfect headline. If you have a well-written headline, it will help boost the number of people who will actually read your post.
Make sure that your headline has the right length; it should not exceed 60 characters. Google will more likely index your article if you stick to the right length. Next, you need to make sure that the title is relevant and it should tell the readers what the content is all about. And to make people want to read your blog, you can also work on making it sound intriguing. You can have it in the form of a question, or make a list. Also, avoid using negative words or vague statements in your headline.
3. Create content that will be useful all year round.
It means that you need to write blog posts that will be relevant regardless of the season. If you create news or seasonal topics, you will have difficulty maintaining them because they wear out quicker.
4. Make a regular schedule for posting your blogs.
If your goal is to establish your brand as an expert in your field, you need to be consistent with posting your blogs. It will also help show that you are a professional. Your customers will have the impression that you have the ability to solve their problems because your blogs will serve as your voice. It does not have to be very frequent because quality content is more important than quantity. You just have to make sure that it is consistent.
5. Optimize your content.
Because one of your goals in blogging is to be able to reach your target customers, you need to make sure that they find you when they search for your products and services. And this is something that can be made possible with the help of SEO. SEO stands for search engine optimization, and optimizing your content for SEO means that the content and blogs you create should match what your customers are looking for.
One of the fundamental aspects of SEO is using the right keywords. Keywords are words or phrases that your customers or potential customers may be using when looking for anything related to your company. This is now where you need to think about what your customers are more likely to put into that search box. They are not going to make use of industry-specific terms so make sure that you use simple keywords as much as possible. And for your blogs to land on top ranks in the search results, you need to include the right keywords in your title.
One other thing to keep in mind is
optimizing your content for local search as well.
6. Include a call to action.
For your blog to be more effective, it will help if you include a call to action. For example, you can ask them if they need to upgrade their ceiling or remodel their bedroom, ask them to give you a call and provide your telephone number for an estimate of the costs. Or you can also ask them if they need a revamp on certain areas of their house, or anything related to your topic. This will make the customer actually think about whether they really need to do that, and what you are doing is making them realize that they do. This will then help generate more leads for your business.
Your business as a remodeling company is just one of the many a very competitive market, and it is only imperative that you put efforts to make your customers see your value. Blogging is one of those things that should be helpful for your business so don’t think twice about starting your own blog. Just make sure you create quality content that will answer your customers’ questions and solve their problems, and do it consistently.
