You’ve probably heard about Instagram; it’s highly visual network where people go to look for an inspiration or just to enjoy beautiful photos. Latest statistics show that there are more than 700 million active monthly users and the number keeps growing every day. Did you know what Instagram can do for remodelers and how it can help grow your remodeling business?
First of all, when doing home remodeling, people like to see how their home will look like and not just hear about it.
Secondly, it might even drive the need for house remodeling for people who didn’t plan it, because they will see all these beautiful pictures you’re posting and think – I want this.
Finally, Instagram is a great way to strengthen your brand and to show it is modern and up-to-date. If you communicate to your audience via outdated channels of communication or use stories that don’t appeal to their emotions, you will not have success in convincing your clients they can trust you.
So here are some ways you can use Instagram to your advantage:
1. Home improvement tips featuring your best work.
We know that you have done an amazing job improving houses for your clients.
So why not use that to your advantage and show people how their homes can look better? Even educate them to do some minor changes themselves.
One way to do this is to make how-to-guides for your followers by using Instagram albums. Instagram albums can have up to 10 images, so you can mix your best work with some useful tips and tricks on what to add to your home so that it looks better.
When they’re ready to take up a bigger project, they will already have you in mind as an expert who helped them before.
2. Use testimonials.
You can have your clients take pictures of themselves, and ask for a testimonial. Then you can either put their words on the visual or use captions to tell their story.
Try and be engaging and fun while you tell the story. People respond to emotion. They love to hear a personal story about it, the difficulties you’ve encountered along the way and how you fixed them.
This is not about bragging, it is so that your prospective clients see you for who you are – a person who helps others improve their living conditions and live the life they only dreamed of.
3. Use high-quality pictures from recent projects.
Recent projects or something you are currently working on is the best way to show your prospective clients what you can do for them.
And people love beautiful pictures, so make sure that you are always using only the high-quality ones.
There is no need to invest in an expensive camera; a smart phone today can do wonders!
4. Use Instagram story for current projects.
Instagram story is the best way to show your followers what you are up to at the moment. You can use stories to help your followers see the process of remodeling. Or create behind-the-scenes moments with funny stories and problems your workers encounter during the process.
You can even educate them on how to do something themselves with short videos (up to 15 seconds). Or really tell a story by combining pictures and videos into a detailed guide.
You can use the same strategy as for the albums and how-to-guide, but instead, show them in action how it is done.
This way they will see you as an expert and they will understand how you handle things and why you are a professional.
The best part about the Instagram story is if you decide you don’t like it, it disappears after 24 hours anyway. But if you decide you like it, make sure to save it, because you can use parts of it later and repurpose it into a great album after the project is done.
5. Use albums to feature your best projects.
After the project is done, make sure to feature all of the beautiful pictures you already have and combine them into an album. Basically, it will be repeating what you already have, so make sure you add a picture or two that is not featured on your page and put it as an album cover.
This is where parts of your story can fit in nicely as well.
You can even go a step further and tell an engaging story about a project in the caption. You can use testimonials here as well from the happy clients.
Though Instagram is a highly visual network, people like to pause and read more about the picture and see what it is all about. They love the story behind it. Make sure you tell it the right way.
In the end, you can choose from a lot of options out there. It takes is a little creativity to come up with the right strategy that will work for your business in particular. Once you have the strategy in place, your clients will start seeing you as an expert you already are.