5 Steps To The Remodeling Website That Generates Leads
There are just so many remodeling companies across the world who claim to be experts when it comes to advertising and generating leads for their business. However, the numbers just don’t show it. And no matter how brilliant and amazing their ideas are, these concepts just don’t translate into results. As a home improvement company, if you are delivering great services, you should also be able to market your expertise on your remodeling website.
Having a well-built website is crucial to achieving success as a remodeling company, considering the tough competition in the market. While traditional marketing methods are still being used, they may not be as effective anymore as they used to. That’s basically the reason why you need to pay more attention to the details of your website if you want it to be effective in generating leads and producing your desired results.
And because great websites are more than just how they look, here are the essential components your remodeling website needs to have.
1. Always include contact information on your website.
When people look for the services of your remodeling company, they will refer to your website to make sure that they are doing business with someone who is not only affordable but is also reliable and credible. These elements should be found on your website. While a good design and appearance are critical, you need to show people the kind of company they are hiring.
This is something that you can do by having your name and address on your site. Make sure that you don’t hide your physical address as well as your phone number because these are vital information for your potential customers to contact you. Also, make sure that you put a face to your business by adding a logo that will represent your company. And then, work on your “About Me” page and make sure that it highlights the specific services that you offer as a company, how long you have been in the industry, and your awards and accomplishments if there’s any.
2. Don’t forget to show amazing work you’ve done.
When it comes to photo gallery, what you should have is not just any other photo galleries you can find in any other remodeling websites. You need to make yours really amazing so that you will be able to stand out from the rest. Having useful and entertaining content is very helpful but people will always want to see photos, and this is your chance to capture their attention. You need to take note that photos are not the only things they want to take a look at; they want to see the projects you have completed as a remodeling company.
So how do you make your portfolio look amazing? First, you need to make sure that you post high-quality photos. And when taking photos of your finished projects, you need to make sure that high-end cameras are used instead of low-resolution cell phone cameras. Poor quality images will also reflect the quality of your work, so if you don’t succeed in this aspect, you can’t expect more business from your potential clients. Also, be very selective in the photos that you will be posting on your website. Make sure they are appropriate and not ugly to look at.
3. Write compelling content and blog posts.
As a remodeling company, you need to include blogs and valuable content on your website. Blogging is very effective in driving business and Google loves blogs, especially when you are consistently and regularly posting them. Aside from landing on higher ranks in the search results, your blogs can come in handy if you want to give your audience something they will find useful and valuable like some tips and tricks they can apply when improving their homes. This is also an excellent way to highlight the projects you have just recently finished.
If you want to increase your website traffic as well as improve your conversion, make sure your blogging is done frequently or at least once a week. Also increase your exposure by making sure that they are shared in your social media accounts. And one more thing that you should not forget is your CTA or your call-to-action. You need to tell your website guests what you want them to do, and an example is placing a button that allows them to make a call to your company for inquiries.
4. Always include testimonials and proofs.
You need to build your credibility as a remodeling company and your website can be one of the best places for you to do this. Earn your potential customers’ trust by giving them more proof in the form of testimonials and customer feedback. In most remodeling websites, these testimonials are posted in the form of videos and write-ups, and you can have these, too. Just make sure that they are not too long because your audience might just get bored and not finish watching or reading the testimonials.
5. Explain your process.
Most people who are looking for the services of a remodeling company may not be very familiar with the process or the steps that they have to go through when it comes to hiring contractors, and you can be of help to them through your website. When you make them understand how you are going to help them and provide your services, it will be easier for you to earn their trust, so consider including it on your site.
If you have already created your site and you don’t find these elements in it, don’t worry because you still have a chance to make it better. All you need to do is to take it one step at a time when you start working on these components, and you will be on your way to increasing your web presence. It may not be perfect at first but now is the best time to start working on an online presence that you could use as one of your best assets for your remodeling company.
If you have already created your site and you don’t find these elements in it, don’t worry because you still have a chance to make it better. All you need to do is to take it one step at a time when you start working on these components, and you will be on your way to increase your web presence. It may not be perfect at first but now is the best time to start working on an online presence that you could use as one of your best assets for your remodeling company.