How Your Remodeling Company Can Benefit From Email Marketing Campaign
With your own website and an online presence on various social media platforms, are you wondering why your remodeling company still needs to invest in email marketing? Your site and social media are useful digital marketing tools but email is also one of the most useful. Statistics show that 44 percent of those who receive an email from businesses make at least one purchase in a year. This is one of the reasons why many companies today invest into their email marketing campaign; not only because it is effective, but it is also cost-efficient.
There are a number of benefits that your remodeling business can get from email marketing. It is not something that you can just overlook because it remains to be one of the important revenue channels for many companies across the globe. And if you are not convinced yet, here are some ways on how it can improve your ROI and take your company to the next level.
1. Increase revenue with email marketing.
With email marketing, you can easily increase revenue for your remodeling business! This is because email marketing serves the purpose of nurturing prospects that have already shown interest in your company. By providing their information using the form on your website, they have become a part of your email list. This means they are already interested in finding out more about what your company can do for them.
Prospects at this stage of the buying cycle are more likely to convert. When they decide that it is the time to remodel their kitchen or bathroom, they will be calling you for help!
In order to make sure that they can easily contact you once they’re ready to move further with remodeling project is include a link to the contact form in your emails. The best place is P.S. in the email letting them know that if they’re interested in finding out how much the remodeling project can cost they can get a free estimate. Or simply, add a link to your website in your signature.
2. Generate more traffic with email marketing.
Why not create newsletters that you can use in your email marketing campaigns and send them out to your subscription list? You can send out these weekly with all of the relevant content that you publish that week.
And since you’re already driving some traffic to your website, you have to make sure that people can easily convert to customers once they’re there. Again, you can achieve this if you include a clear call to action at the bottom of your blog post.
Let them know that they can contact you at any time or request a free estimate of their next remodeling project!
3. Use email marketing to encourage sharing content on social media.
Word of mouth remains to be one of the most useful marketing strategies for almost all types of businesses in the world, and you should always give your prospects useful information that they can share to their social circles.
Remind them that they can tweet the link to your blog post, or share it with their Facebook friend. Don’t be shy about reminding your prospects what you would like them to do for you.
There are endless possibilities and all you have to do is to maximize them in your email marketing and make sure that it does not sound as if you are only trying to make a sale.
When other users share your products and services on social media, it means that you are also spreading the word about your company quickly and efficiently. It is also through email marketing that even your former clients can continue to share your blogs and content on their social media pages. Just make sure you offer them your best blog posts
. As a result, new people will be heading to check your website and it means additional potential clients and that equals to added revenue.
4. Connect with your target audience 24/7.
Investing in email marketing and marketing automation tools is also very convenient for your remodeling business because it allows you to connect with your target audience 24/7, without sending any of the individual emails by yourself.
All you have to do is to establish a campaign inside the tool of your choice, and it will send out personalized emails for you that will nurture your potential customers while you sleep.
According to some research, people are more likely to get back and read again their emails than any other means of communication. You will stay in their inbox reminding them to contact you as soon as they need your services.
5. Establish credibility with email marketing.
So now you now that you have to include links, content and other sources in your email marketing campaigns such as well as a clear call to action. Your goal here is to attract your readers and give them something that they will find relevant, useful and informative. It is not smart to have several links that will just lead them to your contact form.
So when you do link, make sure that you link to blogs that will capture the interest of your readers. For example, lead them to a DIY blog or your website page that shows the before and after photos of one of your best remodeling project. The bottom line is, you need to give them a reason why their time spent on your newsletter as well as your website is all worth it. More importantly, you need to give them a reason why getting the services of your remodeling company, and not anybody else’s, is a decision they should make.
In your email marketing strategy, the most important thing you need to bear in mind is that you show them that you are committed to helping them as consumers instead of overly promoting your business. Your emails should be focused on providing them something valuable and something that they will appreciate.
And if you want your previous, existing or potential customers to consider hiring you the next time they need their master suite remodeled or when they have a custom remodeling project done, you have to have an email marketing strategy set up right from the start. It does take time, but it’s worth your investment.