5 Cliches You Need To Avoid In Your Blog For Remodeling Company
If you’ve been writing blog posts for your remodeling company for a while or
you’re just starting out, there are some details you might want to avoid if you don’t want to drive customers away.
You probably know already that blogs are one of the most important pieces of a website. Blogs can drive SEO results, and they can produce results faster than other pages on your website. However, if you’ve been blogging for a while but still don’t see the desired results despite your digital marketing efforts, there might be something wrong with how you create your content.
The most common mistake arises naturally only because the lack of time doesn’t allow you to be creative. Read on to learn how not to drive your target audience away from your blog posts.
Ready to take your blog to the next level? Here are some useful tips to avoid:
1. Don’t use the same question over again to catch reader’s attention.
We’ve read numerous blog posts by different remodeling companies that all start with the same question: “Are you thinking of having your living room remodeled?” or “Are you considering renovating your bathroom?”
First of all, this is not a bad question, but seriously, stop selling from the first sentence!
If your readers are not yet ready to buy, they might just close the page, they will not be interested in what you have to say. You have to get to know your target audience in order to create content that speaks directly to them.
If you use these types of questions, make sure that you are promoting these posts to the right people; the people who have already expressed desire in remodeling their kitchens or bathrooms.
It all boils down to knowing who your audience is before you even decide and start writing about a topic. In creating compelling and engaging content.
Always ask yourself: “What would my customers like to learn? How can I help them?”
2. Don’t use the same information to promote the importance of remodeling.
We all know that home improvements increase the value of your house, give me something new to learn!
Talk about the same thing, but approach it from different angles. Maybe you want to mention all the other benefits that the person will have – what if they are not even thinking about remodeling their house so that they will sell it? What if they are remodeling their home to age in place? How would you help them then? What information do you think they would need to hear in this case?
What you can do is highlight the benefits of hiring your company to do the job for them; highlight how the home improvement project can make their lifestyle easy, convenient and stress-free with your help.
The number one goal of every blog is to educate, not sell. Remember that! Once you’ve established yourself as an expert in your reader’s eyes, they will be more than happy to work on a project with you.
3. Don’t use blog posts to promote your company’s history.
This is not the best place to make it about yourself. Stories about your company are even not meant for the about us page. Your story is important to your audience only in terms how what you did in the past reflects on what you know at present and how it helps them.
Remember: always put your readers in the center!
You don’t really have to say here is what we did in the past, but instead, try a different approach. Tell your prospects here is how you can do this or that improvement yourself, here is a useful piece of advice on improving your living conditions right now, etc. Why? Because if they read between the lines, you are telling them actually – here is what we know and how we can help you.
4. Don’t use lengthy videos to showcase testimonials from happy customers.
Nobody will watch it, seriously. Nobody. We saw testimonial video which lasts about 9 minutes. Nine whole minutes. We didn’t watch it.
We don’t really have to add anything here, it’s self-explanatory.
But, we will leave you with a quick tip: use other areas of your website or local listings where happy customers will leave short testimonials – people like to go through this. After all, your business thrives on referrals.
5. Don’t use just any customer question to answer on your blog.
This one is actually a great way of developing content ideas. However, be extra careful: your customers will ask you all sorts of questions, but be sure to answer those that are most common and that makes sense.
If a customer asked you a question that really relates to their particular case, you will probably be wasting time going and answering them for everyone to see.
If everything else fails, you can always use websites like Quora to quickly check questions people ask about remodeling.
In the end, stay true to your company’s values and talk about the topics you know the best. This will be visible in your blog posts and readers will appreciate it.
Aim to establish credibility and position yourself as a go-to source of information for your prospects.
From time to time, discuss current and latest trends in your industry so that your audience sees you as a trusted source of industry information who keeps up with what they need and want to learn.
Finally, remember, blogging is a very important component of your digital marketing strategy, and though it may not be as easy as we thought it would be, paying more attention to how you can improve your company’s blogs may just be what you need to see the results you’ve always wanted to see in your company.
