How To Improve Your Google Ranking For Remodeling Company

By JNFA10Cs5gHZrlaELABDY0uEh | SEO

It’s high time that contractors or remodeling companies, put google rankings high on their priority list! For many of them, advertising their business on the internet does not seem much of a priority. They are aware that it might be good for them to have a website, or engage their followers on social media, but when it comes to it, they just don’t do it.

As a remodeling company, your website has a very promising potential of bringing more sales and profit for your business only if you pay close attention to it. You cannot just have a site put up and expect it to work on its own while you sit there and wait for more customers to knock on your door. You need to step up your game in terms of driving more traffic to your website, and this is the time when you need to focus on your SEO and your ranking in the Google search results.

If you want your website to work to your benefit and get your remodeling company to rank higher in the search engine results, here are some tips you may need to follow.

1. Identify your top keywords.

In SEO, your keywords or key phrases are crucial. These are the words that internet users are typing in the search box when they are looking for your services. So what you need to do is to identify the most common words and phrases they are searching for which lead them to your site. One of the best ways for you to identify your keywords and long tail keywords is by using Keyword Planner in Google Adwords. You can also use other platforms like Wordstream and Moz.

2. Publish what your audience asks for.

Now that you know what your readers are looking for, it’s time to give them what they want. Because you have a wide range of services as a remodeling company, you can publish content about the ones that are more commonly searched for. But of course, you don’t neglect your other services. In fact, it is time you shed some light to your not-so-popular services so that they get more exposure and your potential customers will be able to learn about them, too.

Your content can be a blog post, infographic, white papers, videos, images and a lot more. The most important thing about publishing content is that it should address your customers’ queries, it should give them a solution to a problem and it should be something that they can consider as informational, useful and valuable.

3. Optimize your headings for higher Google rankings.

Your heading is basically the part that tells your reader what your content is all about. And because it is the one that gives them the idea about what to expect about your content, it needs to catch their attention so that they can decide to continue reading. To optimize your headings, you need to make sure that they are clear and easy to understand. They should also contain your keywords and tagged as H1, H2 and H3 accordingly on each and every web page.

4. Optimize your content.

This is another part of your SEO where your keywords will be playing a major role. Optimizing your content means that you incorporate your keywords throughout the body of your content but be careful not to overdo it. There is such a thing as keyword stuffing and it means that keywords are repeated throughout the article more often than they should, just so the site ranks high in search results. If you get caught for such violation, you will be penalized by Google.

Make sure that you measure what content is performing better than others so that you can leverage on that.

5. Have your NAP across your whole website.

You need to make sure that you have your NAP (Name, address and phone number) on every single page of your website. You need to also have the same exact format and details when you do local citations or whenever you mention your business address on other websites.

6. Add and optimize images for better Google rankings.

It is important that you have your photos added to your listings so that people can see the services that you offer as a contractor. In fact, it might be through your photos that people can see that your business actually offers what they are looking for. As for the images that you upload together with your content like your blogs or the photos for your gallery, optimizing them will also help your Google rankings. You can do it by reducing its file size because your site might take forever to load if the images are too heavy. You also need to rename the description of the photo instead of resorting to the default one. That is because Google algorithm only relies on how you describe the image and not what you see on the image. Go and change alt text on a couple of images on your website and watch your Google rankings get better over time.

7. Link to other websites.

If you think it does not make sense when you link to other websites because you need the traffic to your own, it actually does. It’s because external linking increases your SEO value. When you link to other sites, especially the reliable and trustworthy ones, you are also establishing your own credibility, and Google recognizes that. So it means that on your future blogs or content, have at least 2 to 3 links to other websites.

8. Link internally.

While linking to external sites can be useful, you also should not forget about linking to our own site. It is called internal linking. It means that you cite some pages in your own website where your readers can refer to when checking for related content. Internal linking can help improve your customer’s experience because you can keep them engaged. It is also your way of telling Google that a particular page on your site is relevant.

To make sure that you are doing an effective internal linking, ask yourself first about the probability of a reader to click on that specific link. Make sure that the link is also relevant to the content. And on your homepage, you can also add links to the most important pages on your site so you improve your Google rankings.

If at the moment, you think that SEO is not your specialty, you don’t have to worry because you can master it eventually. Just follow these steps for now and see how your website improves its rank on the search results. Once you get the hang of it, you will not only progress when it comes to ranking, but you will also see visible results on how it helps your business.

 

7 Small Steps To Construct Your Way Up In Google Rankings

By JNFA10Cs5gHZrlaELABDY0uEh | SEO

How To Rank Higher In Google

A few years ago, when people think about improving and remodeling their homes, they would usually go and refer to remodeling magazines to find the design that would suit their taste. And then, once they decide how they want their remodeled house to look like, they will turn the yellow pages to find the contact information of the contractor near them or the ones referred to them by friends and family.But that was before. Today, the reason why construction companies have a promising potential to get more leads from their website is that the very first place that people go to in search of a remodeling company they will do business with is the internet. This is why it is only imperative that as a construction company, you pay attention to the details of your website and how it can land on higher rankings in Google search results.Search engine optimization or SEO is the method used by websites to make sure they get ranked high by Google. But since SEO algorithms change almost every time, it is important to make sure that you know the changes you need to implement on your website so as to continue to generate more leads and increase the revenue of your business.

But that was before.Today, the reason why construction companies have a promising potential to get more leads from their website is that the very first place that people go to in search of a remodeling company they will do business with is the internet. This is why it is only imperative that as a construction company, you pay attention to the details of your website and how it can land on higher rankings in Google search results.Search engine optimization or SEO is the method used by websites to make sure they get ranked high by Google. But since SEO algorithms change almost every time, it is important to make sure that you know the changes you need to implement on your website so as to continue to generate more leads and increase the revenue of your business.

Today, the reason why construction companies have a promising potential to get more leads from their website is that the very first place that people go to in search of a remodeling company they will do business with is the internet. This is why it is only imperative that as a construction company, you pay attention to the details of your website and how it can land on higher rankings in Google search results.Search engine optimization or SEO is the method used by websites to make sure they get ranked high by Google. But since SEO algorithms change almost every time, it is important to make sure that you know the changes you need to implement on your website so as to continue to generate more leads and increase the revenue of your business.

Search engine optimization or SEO is the method used by websites to make sure they get ranked high by Google. But since SEO algorithms change almost every time, it is important to make sure that you know the changes you need to implement on your website so as to continue to generate more leads and increase the revenue of your business.

Here are some helpful points that will significantly help your construction company in terms of Google rankings.

1. Identify your top search keywords.

When it comes to SEO, keywords play a very important role. When you identify the top keywords used by internet users when they look for the services of your construction company, you can focus on these words and phrases when you create your content. As much as possible, your topics should revolve around these keywords. There are some tools that you can use to make this step easy, like the Google Keyword Planner, WordStream, and a lot more.

2. Optimize your headings.

Optimizing your heading means that you write it in such a way that is easy for Google to read and understand. To make this happen, your headings should convey a clear message, it should contain your important keywords and should be tagged accordingly using H1, H2 and H3 tags. This is something you must do on every single web page on your website.

3. Optimize your content to rank higher in Google.

Optimizing your content means that you incorporate your top keywords in throughout the body of your text. However, you need to be careful not to overdo this because there is also such a thing called keyword stuffing, which means that you shove as many keywords as you can into your page. While this technique used to work before, it is now considered a violation and Google penalizes websites who do this.

4. Pay attention to your web pages and not just the website.Remember that Google does not rank websites, but it ranks

Remember that Google does not rank websites, but it ranks web pages. It means that you need to make sure that you focus more on making each of your page relevant. To make it happen, try to avoid including too many topics on a single page. For example, you want to feature your services in your remodeling company. Instead of putting them all together on one page, why don’t you make one page for each of your services? This way, you can give more emphasis to the keywords and phrases related to each of your services.

5. Optimize your images for Google search.

Your content and your headline are not the only things you can optimize, because yes, you can do that with your images, too. If you are using WordPress, make sure that you rename the description of your image instead of just using the default one. And then, you have to tell Google what your image is about through adding an image alt-tag. You have to be detailed about it because Google uses an algorithm and it does not see what your image looks like. Lastly, make sure that your image file size is not too big. You don’t want your web page to take forever to load so make sure that your image size is only under 100KB.

6. Add links to your content.

When you add links to your web pages, it makes your site more credible and original. However, you also have to be very selective with the links you are adding. If you choose good and reliable websites, then it is good for your site. One of the factors that Google considers when ranking a page is the authority of your site, and you can further establish this through linking. One thing though, you need to be aware of link-building scams. There are some websites who buy links and those who get caught get penalized by Google.

7. Leverage on your social media accounts.

Using your social media accounts actually does not have a direct impact on your website rankings. And even if you have hundreds or thousands of followers, Google does not really value social media engagement; it used to, but not anymore. However, there are some advantages that your construction company can get if you are actively engaged in social media. Remember that Google’s attention is caught by websites that are relevant and authoritative, and it means that if your site is heavily cited in various social media channels, Google will quickly notice you and will get you indexed on the search results.

Your remodeling company has many excellent opportunities on the internet when it comes to generating more leads and converting these leads into sales. That is why your website is one of the most important marketing tools you should pay attention to. If you work on these little improvements and changes on your site and include these helpful SEO practices, you have a good chance of increasing where your website shows up in the search results. And as a business owner, there is no better time to take action than now. It won’t take a lot of your marketing budget but it can be very rewarding.

How To Remodel Your Website For Lead Generation

By JNFA10Cs5gHZrlaELABDY0uEh | Content Marketing , SEO

5 Steps To The Remodeling Website That Generates Leads

There are just so many remodeling companies across the world who claim to be experts when it comes to advertising and generating leads for their business. However, the numbers just don’t show it. And no matter how brilliant and amazing their ideas are, these concepts just don’t translate into results. As a home improvement company, if you are delivering great services, you should also be able to market your expertise on your remodeling website.

Having a well-built website is crucial to achieving success as a remodeling company, considering the tough competition in the market. While traditional marketing methods are still being used, they may not be as effective anymore as they used to. That’s basically the reason why you need to pay more attention to the details of your website if you want it to be effective in generating leads and producing your desired results.

And because great websites are more than just how they look, here are the essential components your remodeling website needs to have.

1. Always include contact information on your website.

When people look for the services of your remodeling company, they will refer to your website to make sure that they are doing business with someone who is not only affordable but is also reliable and credible. These elements should be found on your website. While a good design and appearance are critical, you need to show people the kind of company they are hiring.

This is something that you can do by having your name and address on your site. Make sure that you don’t hide your physical address as well as your phone number because these are vital information for your potential customers to contact you. Also, make sure that you put a face to your business by adding a logo that will represent your company. And then, work on your “About Me” page and make sure that it highlights the specific services that you offer as a company, how long you have been in the industry, and your awards and accomplishments if there’s any.

2. Don’t forget to show amazing work you’ve done.

When it comes to photo gallery, what you should have is not just any other photo galleries you can find in any other remodeling websites. You need to make yours really amazing so that you will be able to stand out from the rest. Having useful and entertaining content is very helpful but people will always want to see photos, and this is your chance to capture their attention. You need to take note that photos are not the only things they want to take a look at; they want to see the projects you have completed as a remodeling company.

So how do you make your portfolio look amazing? First, you need to make sure that you post high-quality photos. And when taking photos of your finished projects, you need to make sure that high-end cameras are used instead of low-resolution cell phone cameras. Poor quality images will also reflect the quality of your work, so if you don’t succeed in this aspect, you can’t expect more business from your potential clients. Also, be very selective in the photos that you will be posting on your website. Make sure they are appropriate and not ugly to look at.

3. Write compelling content and blog posts.

As a remodeling company, you need to include blogs and valuable content on your website. Blogging is very effective in driving business and Google loves blogs, especially when you are consistently and regularly posting them. Aside from landing on higher ranks in the search results, your blogs can come in handy if you want to give your audience something they will find useful and valuable like some tips and tricks they can apply when improving their homes. This is also an excellent way to highlight the projects you have just recently finished.

If you want to increase your website traffic as well as improve your conversion, make sure your blogging is done frequently or at least once a week. Also increase your exposure by making sure that they are shared in your social media accounts. And one more thing that you should not forget is your CTA or your call-to-action. You need to tell your website guests what you want them to do, and an example is placing a button that allows them to make a call to your company for inquiries.

4. Always include testimonials and proofs.

You need to build your credibility as a remodeling company and your website can be one of the best places for you to do this. Earn your potential customers’ trust by giving them more proof in the form of testimonials and customer feedback. In most remodeling websites, these testimonials are posted in the form of videos and write-ups, and you can have these, too. Just make sure that they are not too long because your audience might just get bored and not finish watching or reading the testimonials.

5. Explain your process.

Most people who are looking for the services of a remodeling company may not be very familiar with the process or the steps that they have to go through when it comes to hiring contractors, and you can be of help to them through your website. When you make them understand how you are going to help them and provide your services, it will be easier for you to earn their trust, so consider including it on your site.

If you have already created your site and you don’t find these elements in it, don’t worry because you still have a chance to make it better. All you need to do is to take it one step at a time when you start working on these components, and you will be on your way to increasing your web presence. It may not be perfect at first but now is the best time to start working on an online presence that you could use as one of your best assets for your remodeling company. If you have already created your site and you don’t find these elements in it, don’t worry because you still have a chance to make it better. All you need to do is to take it one step at a time when you start working on these components, and you will be on your way to increase your web presence. It may not be perfect at first but now is the best time to start working on an online presence that you could use as one of your best assets for your remodeling company.

8 Reasons Why Local SEO is Useful for Remodeling Companies

By JNFA10Cs5gHZrlaELABDY0uEh | SEO

8 Reasons Why Local SEO is Useful for Remodeling Companies

Now that we are in the digital age, having an online presence is more important than ever. It does not matter what kind of business you have because regardless of your industry, we all must admit that times are changing and you need to be able to adapt to these changes.

As a remodeling company, you don’t have to feel that the internet is not for you. In fact, it is a must for you to have your own website, and be able to establish your presence even in the social media channels. But the work doesn’t just stop there. One of the most basic things that need your attention is your local SEO, for you to increase your visibility and exposure as a company.

What is local SEO anyway?

SEO stands for search engine optimization, and local SEO is all about making sure you are highly visible so that you land on higher rankings in the search results when people are looking for businesses that are near them in the search engines. This is one of the most effective ways to market your business online because this will help you get found by local customers who are looking for products and services offered by local businesses.

So let’s say customers in your town or city are looking for services from a remodeling company and they want to be able to find it locally, it is the local SEO that can help you rank high in the Google search rankings.

If you are not sure whether local SEO is the right tactic for you, here are some of the most important reasons why you actually need to invest in local SEO as a remodeling company.

1. One of the very first places local customers go to when finding local businesses is the internet.

While it is true that phone books and yellow pages are still not dead, let’s face the reality that millions of people turn to the internet when they need to find details and information about local businesses. You can increase your chances of getting seen by your target customers when you invest in local SEO because about 30 percent of mobile Google searches are based on location. People would prefer to be working with remodelers that can provide services right where they are located.

2. Google promotes local searches.

As we’re sure you’ve noticed, Google actually prioritizes local search results because it aims to give the users the exact thing they want. And because there is a promising future for mobile internet usage, there is a good chance that Google will continue to put in efforts to make local companies more prominent which will make it a lot easier for you to generate more leads and increase your sales.

More and more customers are just using their smartphones and mobile phones to do their search while on the go. And this is something that you can bank on. In fact, more people are now accessing the internet through mobile than on desktop or laptops.

3. You can get higher return on investment when you invest in local SEO.

Investing in local SEO does not mean that you entirely have to get rid of the traditional marketing strategies that you have in place. You may still continue to have your business advertised in the newspapers, television or radio, because your local SEO can just be an addition to what you already have in your marketing plans in place.

But if you want to see better results when it comes to your return on investment, you can never go wrong with local SEO. Why? Because you will be able to reach your target customers when they need you. And if you take a look at all the advertising channels, it is the local SEO that can give you greater chances of having higher conversion.

4. You can promote your business for free with local SEO.

There are now several business directories that allow companies to get their business listings for free, and one of them is the Google My Business listing.

Google My Business listing is a tool that allows businesses and organizations to manage and optimize their online presence across Google applications and sites. It is a great way to help your customers find you. This is especially helpful if the size of your company is not that big yet or if it is only mid-sized right now because it is cost-efficient. So even if you have limited marketing resources, it will still be possible for your business to show progress through local SEO.

5. Through local SEO, you can drive positive reviews and establish better branding for your business.

What your customers will have to say and their perception about your company and business are very important. Whether you’re still working on establishing your image and branding or not, investing in local SEO is one of the excellent steps to start with. Google values the reviews that your customers leave on your website so make good use of these positive testimonials from your customers.

In addition, it is good business when you keep on posting good feedback from your customers because it will help establish the credibility of your business to earn the trust of your existing, as well as potential customers. Remember that word of mouth is still one of the major factors that influence the success of many businesses. If people get to recognize your company, the information will just continually be passed on and spread, and it should help you attract more and more customers for your business.

6. Local SEO is measurable.

When you employ marketing strategies to increase visibility of your business, attract more leads and ultimately convert these leads to sales, we want to be able to measure and see how effective our marketing strategies are. And the only way to do that is to be able to measure the results. With local SEO, you will definitely be able to do this. You will be able to see how it is helping you and how much help it actually brings your company.

There are a number of ways by which you can measure how effective your local SEO is. If you are tracking your number (like the number of people who visit your website) in spreadsheets, you can do a review of your traffic this year compared to last year. You can do this using Google Analytics or Clicky as an alternative. You can also utilize your Google Analytics to give you the visibility over the data you are looking for, on a quarterly basis or a yearly basis. It is also important for you to see how much of your traffic is coming from mobile so that you can make adjustments with your strategy.

You can also find out the true ranking of your page or website using a tool. One of those that you can use is the Google Search Console which is actually free as well. You can have it installed and you can utilize it to check your rankings on a monthly basis. There are also paid tools which you can access when you visit RankRanger.com. And if you want to see all the information pertaining to all of your SEO campaigns, these should all be visible when you go to Google My Business page.
After compiling all the data you need, it is time for you to review your metrics and see if your company has hit its goals. You can also see now how much growth your business has experienced, and if it will be realistic and attainable to set the bars higher. This is also the best time to think if your local SEO marketing plan will be able to continually support your goals for the next quarter or year perhaps.

7. The competition is just getting tougher and tougher.

There are millions of new websites that are created every year because more and more businesses also arise. In order to keep up with the increasing competition, what businesses do is that they try to find smaller targets to increase their chances of being more visible. That’s the same when you target local customers in your area of the community. Because Google is more focused on the searches based on the location of the user, this is the best time to invest in your local SEO. The more targeted your market is, the higher the likelihood of generating leads and closing more sales. Your customers will prefer to do business with those they can find just within the place where they reside.

8. You can see accelerated results.

If you want to see progress in your Google rankings, investing in local SEO can have a tremendous advantage for you. That’s because your close competitors are the remodeling companies which are also within your area, and if a lot of them have not used local SEO yet, it will be a lot easier and faster for you to reach the top rankings in Google search results in a shorter span of time.