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Aug 06

How to Convince Clients Remodeling is Worth Their Money

By JNFA10Cs5gHZrlaELABDY0uEh | Uncategorized

Have you ever had so many inquiries and requests for quotes but when it comes to the final step the client just backs out of the job and you’re left empty-handed? Would you like to know how to turn the prospect into customer and close more sales?

Did you feel like the client has wasted your time and energy only to decide that the job is too pricey for them and that they are ok with their kitchen looking like an old warehouse?

Well of course they will decide that. It is difficult to move on with a project when they are not sure what outcome to expect.

It takes even longer time if your prospective clients can’t find the information they want on your website or through other means of communication so they have to do everything by phone.

And as you know – they will have a lot of questions to ask you.

If you don’t have a way to automatically educate your prospective clients, you are wasting your valuable time.

There are many concerns your clients will have on their journey to deciding whether they should remodel or not. Here are two primary concerns:

  1. What if things don’t turn the way I want them to?
Making a decision to invest in house improvement is a tough decision to make.

Mainly because if the client ends up with a solution he or she hasn’t hoped for, they are left without money they invested and with an even uglier kitchen or bathroom than they started with.

They can only look at the ugly bathroom or dysfunctional kitchen and ruminate over money spent.

And here the keywords are hoped for. This means that even after you’ve done an amazing job remodeling their kitchen or bathroom, they still feel dissatisfied because they imagined it differently.

You did a perfect job – they just wanted something else.

  1. Do I really need a better looking kitchen?
Concern number two when buying anything is: do we really need this?

When people are at a stage where they are deciding whether to go along with a project, they are trying to reason with their emotions. Of course, I want this, but do I need it?

At this stage it is of the utmost importance that you provide your clients with the data on why it is important for them to remodel. This is not only about the way their house will look and feel, but depending on the state their house is at, you need to provide some data why this is important to do.

And these are all general concerns; each person will go into more details and ask endless questions without really moving down your sales funnel.

With a good marketing strategy in place, you can educate your customers to be ready to go from just I’m trying to see how much money it would cost me to I need to do this right now and I cannot wait. And you can do all this without you having to do the talk over and over again.

Here is what and how you will achieve this:

  1. Tell the story the right way.
You are not just selling a new kitchen or bathroom; you are selling a lifestyle that goes with that particular kitchen.

Don’t be shy when it comes to showing your past projects or testimonials from the happy clients. You made their life better; you need to make sure that people see this.

This is what clients want to see and what will reassure them that doing this project is worth their money. They’re thinking: other people are happy because they did a project like this; then I need to do it as well.

  1. Show them how their life will improve.
What are some things that they can’t do now, but they will be able to do if they improved their house conditions?

This is what you need to focus on when telling your story.

  1. Do this while you sleep.
With a good social media marketing strategy in place, you can show the work you’ve done previously to targeted customers who have already shown interest in your business.

Educate prospective clients via email. You can educate prospective clients via email with a series of helpful tips and tricks how they should choose things needed when remodeling parts of their houses.

You can even address their concerns with solutions before they even realized they had any.

It is important that you update content on your website regularly to reflect your recent projects and testimonials from the happy customers.

So next time you feel like you are wasting your time and energy explaining clients they should go along with the project, ask yourself if you had provided them with all the necessary information beforehand.

The best part about this process is that once you have it all set up, it works automatically, and it leaves talking only for the clients that are ready to buy.

Instead of wasting time and energy on those who were just curious how much money it takes for someone to remodel their kitchen, focus on the ones that will bring you money.

Jul 26

10 Important Things That Will Help You Grow Remodeling Business

By JNFA10Cs5gHZrlaELABDY0uEh | Marketing Strategy

In order to grow remodeling business, you need to make sure you’re using up-to-date tactics and techniques. Marketing and generating leads have never been the same since the birth of digital marketing.

Now, there has been a dramatic change even for remodeling businesses which used to utilize traditional marketing strategies to advertise their business.

Those who are within the remodeling industry felt the need to immerse into the world of online marketing. However, this does not mean that offline marketing techniques are dead. It is just that there are now additional and fresh options that remodelers can employ in order to generate more leads for up their business.

Generating leads is not that easy. You don’t just go after any type of customer. You need to look for the customers who can fit into your way of doing business; you need the ones who can afford to pay you in such a way that you will be able to generate income for your business.

If you would like to effectively generate leads and take your remodeling business to the next level, you may need to embrace both offline and online marketing as part of your solution. Here are some helpful ideas to get you started.
  1. Start by building your brand
In order to attract new leads, you need to be able to stand out in the market. You need to be a company that is known as an expert in your industry and this is the kind of image that you need to work on.

By being able to work on your branding, you will also be able to get where you exactly want to be and attract the kind of the customer you want to attract. And when it comes to remodeling business, your brand is what’s going to attract potential clients not just for your services, but for an experience that they will be more than willing to pay for.

When working on your branding, the very first thing you need to decide is what you want to be known for. It is like thinking of your company as a person because you are creating a personality for your business. This is then what you base your logo on.

And once you have already figured out your brand, and created your logo, it’s time to use it on your materials and website. You can also use other channels to increase the exposure of your brand. More importantly, make sure that your company reflects the goals and the concept behind your brand.
  1. Identify your target customers
Your marketing methods, tools, and materials are not going to be of help if you fail to adequately define your target customers. Targeting your lead generation efforts to the right people will help translate it to better results.

Targeting your market simply means that you need to define who your primary customers are going to be. And then you need to determine if this market is large enough to be able to sustain your business consistently.
  1. Spend time for offline leads generation
The traditional methods of marketing your business can still be effective to attract more leads if they are done correctly. Examples are phone calls. Of course, you can still keep in touch with your former customers and maintain your relationship with your existing customers through phone calls. While you may not have to do it very often, you may at least get in touch with them once or twice a year to let them know that you are willing and available to extend help shall they have any needs when it comes to construction.

You can also still leverage on the yellow pages or the phone book. Placing a listing on the phone book could still actually help because even if most people would go to the internet to do their online search, there are still a lot who still have the habit of checking contact information in the phone book.
  1. Maintain a blog
When it comes to online marketing, there are several options that you can explore and put in place in order to generate more leads for your business, and one of them is blogging. Even if you don’t consider yourself as a writer, blogging can significantly help in driving more traffic to your website. There are certain construction companies who have been able to double or triple their website traffic by just adding a blog on their site.

When it comes to blogging, you need to bear in mind that you must create something that your audience will find interesting, useful and valuable. Your topics can be anything related to construction industry. More importantly, it should be well-written, original and published on a regular basis. Also, don’t forget to share it on several social media platforms.
  1. Make your website mobile friendly
Aside from having a website, the next thing you need to make sure of is that your website is also mobile friendly. Otherwise, you might not be able to get better rankings in the search results in Google. This step is important because people nowadays do not just access the internet through laptops and personal computers. In fact, among the millions and billions of internet users, a significant percentage go online by accessing the internet through smartphones and tablets only.

Also, your website should contain all the important information that your customers might be looking for about your company. However, it does not have to be complicated. Basically, they need to be able to find contact information on your homepage, like your phone number and email address.
  1. Gather information on all your lead and previous client contacts
  It will help if you create a database that contains all the information of your lead and past customer contacts so that you can do follow-up calls or emails to them.

There is a good chance that this can still lead to new projects so it is worth a try. Profile the information on your database based on how pertinent they are, and make it a point to develop a process by which this information will be gathered on a regular basis and establish a schedule for follow-ups.
  1. Leverage on e-newsletters
  Another excellent way for you to promote your company is by sending email newsletters periodically. This will help you establish the kind of brand that will tell people that your company is a thought leader and is a provider of the solution. What you can have included in your newsletter are some links to articles related to your industry. You can also send them your whitepaper or a chosen blog posts. And don’t forget to place a call to action to sign up or subscribe to a special deal.  
  1. Maximize the use of social media
  Today, one of the most effective means for companies to promote their business and to increase their exposure is the social media. In order to be effective, you need to make sure that you are doing it right, and by doing right means that you have to be very active and responsive to the comments, tweets, and personal messages on the social media. The information you post must also be very interesting and catchy. You know what works now on the social media. It should be something that can be potentially trending.

Just like your blog, the information you post should be something that your audience will find valuable and useful. Aside from that, you always have to include the most important information that your customers should know. You can also keep your posts interesting by incorporating images and videos. And more importantly, these social media accounts should be regularly and consistently maintained if you want to achieve your ultimate goal.
  1. Make good use of your customer testimonials
  Your customer testimonials are a great way to show your audience about the great work that you have done in the past. And these are not just some things that you claim to have done because your customers have spoken. A study has shown how customer testimonials can significantly increase traffic to a website, so why not try this strategy.
  1. Always consider SEO
  If you think that SEO or search engine optimization does not apply to your construction business, then it’s time for you to know that it does. SEO is simply a method by which websites are optimized so that they can reach better rankings in the results in the search engine. Today, no matter how beautifully your content is created, your efforts will be useless if SEO is not applied on your articles and blogs.

  The algorithms used by the search engines only look at certain criteria to determine your ranking in the search results. Now if this is applied to your site, you have better chances of attracting more traffic to your website because you appear in the top search results when users look for keywords on their search bar.

  However, if you are not yet familiar with the SEO, it is time for you to learn about it because it can do wonders for your site, and for your business as a whole.