8 Reasons Why Local SEO is Useful for Remodeling Companies
Now that we are in the digital age, having an online presence is more important than ever. It does not matter what kind of business you have because regardless of your industry, we all must admit that times are changing and you need to be able to adapt to these changes.
As a remodeling company, you don’t have to feel that the internet is not for you. In fact, it is a must for you to have your own website, and be able to establish your presence even in the social media channels. But the work doesn’t just stop there. One of the most basic things that need your attention is your local SEO, for you to increase your visibility and exposure as a company.
What is local SEO anyway?
SEO stands for search engine optimization, and local SEO is all about making sure you are highly visible so that you land on higher rankings in the search results when people are looking for businesses that are near them in the search engines. This is one of the most effective ways to market your business online because this will help you get found by local customers who are looking for products and services offered by local businesses.
So let’s say customers in your town or city are looking for services
from a remodeling company and they want to be able to find it locally, it is the local SEO that can help you rank high in the Google search rankings.
If you are not sure whether local SEO is the right tactic for you, here are some of the most important reasons why you actually need to invest in local SEO as a remodeling company.
1. One of the very first places local customers go to when finding local businesses is the internet.
While it is true that phone books and yellow pages are still not dead, let’s face the reality that millions of people turn to the internet when they need to find details and information about local businesses. You can increase your chances of getting seen by your target customers when you invest in local SEO because about 30 percent of mobile Google searches are based on location. People would prefer to be working with remodelers that can provide services right where they are located.
2. Google promotes local searches.
As we’re sure you’ve noticed, Google actually prioritizes local search results because it aims to give the users the exact thing they want. And because there is a promising future for mobile internet usage, there is a good chance that Google will continue to put in efforts to make local companies more prominent which will make it a lot easier for you to generate more leads and increase your sales.
More and more customers are just using their smartphones and mobile phones to do their search while on the go. And this is something that you can bank on. In fact, more people are now accessing the internet through mobile than on desktop or laptops.
3. You can get higher return on investment when you invest in local SEO.
Investing in local SEO does not mean that you entirely have to get rid of the traditional marketing strategies that you have in place. You may still continue to have your business advertised in the newspapers, television or radio, because your local SEO can just be an addition to what you already have in your marketing plans in place.
But if you want to see better results when it comes to your return on investment, you can never go wrong with local SEO. Why? Because you will be able to reach your target customers when they need you. And if you take a look at all the advertising channels, it is the local SEO that can give you greater chances of having higher conversion.
4. You can promote your business for free with local SEO.
There are now several business directories that allow companies to get their business listings for free, and one of them is the Google My Business listing.
Google My Business listing is a tool that allows businesses and organizations to manage and optimize their online presence across Google applications and sites. It is a great way to help your customers find you. This is especially helpful if the size of your company is not that big yet or if it is only mid-sized right now because it is cost-efficient. So even if you have limited marketing resources, it will still be possible for your business to show progress through local SEO.
5. Through local SEO, you can drive positive reviews and establish better branding for your business.
What your customers will have to say and their perception about your company and business are very important. Whether you’re still working on establishing your image and branding or not, investing in local SEO is one of the excellent steps to start with. Google values the reviews that your customers leave on your website so make good use of these positive testimonials from your customers.
In addition, it is good business when you keep on posting good feedback from your customers because it will help establish the credibility of your business to earn the trust of your existing, as well as potential customers. Remember that word of mouth is still one of the major factors that influence the success of many businesses. If people get to recognize your company, the information will just continually be passed on and spread, and it should help you attract more and more customers for your business.
6. Local SEO is measurable.
When you employ marketing strategies to increase visibility of your business, attract more leads and ultimately convert these leads to sales, we want to be able to measure and see how effective our marketing strategies are. And the only way to do that is to be able to measure the results. With local SEO, you will definitely be able to do this. You will be able to see how it is helping you and how much help it actually brings your company.
There are a number of ways by which you can measure how effective your local SEO is. If you are tracking your number (like the number of people who visit your website) in spreadsheets, you can do a review of your traffic this year compared to last year. You can do this using Google Analytics or Clicky as an alternative. You can also utilize your Google Analytics to give you the visibility over the data you are looking for, on a quarterly basis or a yearly basis. It is also important for you to see how much of your traffic is coming from mobile so that you can make adjustments with your strategy.
You can also find out the true ranking of your page or website using a tool. One of those that you can use is the Google Search Console which is actually free as well. You can have it installed and you can utilize it to check your rankings on a monthly basis. There are also paid tools which you can access when you visit RankRanger.com. And if you want to see all the information pertaining to all of your SEO campaigns, these should all be visible when you go to Google My Business page.
After compiling all the data you need, it is time for you to review your metrics and see if your company has hit its goals. You can also see now how much growth your business has experienced, and if it will be realistic and attainable to set the bars higher. This is also the best time to think if your local SEO marketing plan will be able to continually support your goals for the next quarter or year perhaps.
7. The competition is just getting tougher and tougher.
There are millions of new websites that are created every year because more and more businesses also arise. In order to keep up with the increasing competition, what businesses do is that they try to find smaller targets to increase their chances of being more visible. That’s the same when you target local customers in your area of the community. Because Google is more focused on the searches based on the location of the user, this is the best time to invest in your local SEO. The more targeted your market is, the higher the likelihood of generating leads and closing more sales. Your customers will prefer to do business with those they can find just within the place where they reside.
8. You can see accelerated results.
If you want to see progress in your Google rankings, investing in local SEO can have a tremendous advantage for you. That’s because your close competitors are the remodeling companies which are also within your area, and if a lot of them have not used local SEO yet, it will be a lot easier and faster for you to reach the top rankings in Google search results in a shorter span of time.