Category Archives for "Social Media"

Spark Interest For Your Service With These Creative Ideas

By JNFA10Cs5gHZrlaELABDY0uEh | Social Media

Best social media tips for remodeling companies are always the simplest. In today’s world where almost every company uses the social media to market and advertise their brand, you need to find the way to stand out. With our social media tips, you can reach your target market with little or no investment.

Billions of people are logging in to various social media channels, and having a social media presence will be a significant help in attracting more customers. These tools can make it easier for you as a remodeler to deliver relevant content to potential customers, whether they are on Facebook, Instagram, LinkedIn, Twitter, etc.

To make sure that you don’t miss out on reaching to these billions of audience, here are some helpful ways on how you can use social media marketing for your remodeling company.

1. Take time to learn how social media works.

Before you even take the first steps to your social media marketing, it is important that you dedicate some time to learn how it works. How other businesses use social media may be different from how you can use it for your remodeling company and that is why it will help if you take advantage of the free tutorials or online courses on the internet. The basics may be somewhat similar but there are some strategies that you can employ specific to your business only. As soon as you learn everything you need, you can proceed to establish the goals you want to achieve by using social media marketing.

2. Open a two-way conversation.

The beauty of using social media in marketing your remodeling company is that it gives you a venue for a conversation. You do not only provide content to your audience but you are encouraging them to talk to you. Your potential customers will be turning to their social media channels to make queries about the services you offer in your construction company. And what you need to do is make sure that you respond to those queries and other messages, comments, and feedback in a timely manner.

And because you can use social media to post or highlight the best of your projects, there is a good chance that your audience will share or repost them on Facebook or retweet them on Twitter. And it means an added exposure for your company.

3. Share relevant and useful information.

One of the best social media tips we can give you is to use your social media channels as perfect venues for you to impart valuable and relevant information to your target consumers. This is especially helpful if you are currently working on establishing your remodeling company as an authority or leader in your niche or industry.

When you post content on social media, it will be better if the materials are more attractive and engaging. So for example, instead of posting an article which could take longer for them to read, why don’t you post a video instead or an infographic. Most social media users are more into watching videos than reading. But if you need to post a blog or some updates about your company, make sure they come with high-quality images that make the post more engaging.

4. Relate and engage your audience.

For an industry like a construction company, it will be great if you bring personality to your brand through your social media accounts. As to how you can do this, it’s quite simple. You can incorporate non-business posts that your audience can relate to, like whatever is trending at the moment. Your posts do not necessarily have to be all promotional or not all about your services. It can be about something else that your audience will be interested in. Remember, you don’t need to fill your social media feeds with posts. What is more important is that you actively engage with your audience and make an effort to turn them to happy and satisfied customers.

When you get your audience to engage, you are also beginning to establish a relationship with them. And when that happens, when they will need your services in the future, you will be the first remodeling company that will remember.

5. Choose the channels you will focus on.

Social media marketing does not mean that you have to be present on every social platform available. If your construction company is new, it will be best if you establish your social media presence on at least 2 or 3 social media channels first. You just need to find out where the majority of your target market is spending most of their time. If they are active on Twitter, then pay more attention to being active and responsive on Twitter. When your business grows, then that’s the time when you may begin expanding your social reach.

It is also important to choose the platforms that complement your brand. For example, as a remodeling company, it will suit you best if one of your main focus is on Pinterest because here you can showcase your DIY projects that your audience will certainly find valuable. However, Pinterest may not be appropriate for other industries so they must also choose where they will be putting a lot of their energy into.

6. Track and review.

Just like any other marketing strategy, you also need to track and measure the results of your social media marketing efforts. This way, you will be able to see if you are achieving the goals you have established before you began. Tracking also gives you the visibility over what works and what do not, so that you can revisit your techniques and make necessary changes and improvements. Do not hesitate to tweak some things if you know that they are not working.

As a remodeling company, having social media presence is just as important as having a website. However, in order to maximize its use for your business, make sure that you are doing it correctly so that it can help you scale and achieve your company goals. And there’s no reason to delay it because it can efficiently boost traffic and can help generate more leads for your construction company.

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How To Use Pinterest For Remodeling Business

By JNFA10Cs5gHZrlaELABDY0uEh | Social Media

There are plenty of ways to market your remodeling company, but the most overlooked tactic for remodeling business is Pinterest. You are probably already using Facebook, Twitter and Instagram and while these channels can bring promising results in terms of lead generation, Pinterest offers you quick results.

Pinterest demographics show that most of its users are women and since remodeling your house can take a lot of time, women like to plan it out. What better way to do it, then to pin your ideas for easier reference? The sole essence of Pinterest.

Many marketers think that this tool is useless but the reality is that Pinterest is an excellent means for remodelers to be able to reach a wider range of audience. It may not be perfect for every marketer and every industry, but it can work wonders for your remodeling company. Today, Pinterest has more than 70 million users and they spend as much time as they do for other social media networks. What this means is that when you use Pinterest for your business, you can find a lot of potential leads and customers who are just waiting to be engaged and converted to clients.

If you have not utilized Pinterest yet for your digital marketing but you are willing to give it a try, here’s a guide to help you utilize the tool to increase your leads for your remodeling company.

1. Create a board that your audience is interested in.

Pinterest is famous for having the type of audience who are into fashion, travel, food, and DIYs. And as a remodeling company, you can focus on the DIY and find promising opportunities here. You can show people how they can make something on their own, and as a remodeler, there are a lot of things that you can share. They will surely love helpful and valuable content that they can apply to their everyday lives. But, in order to make sure that your content is engaging,  you also have to work on the visuals. Use good quality photos because, in Pinterest, one of your main attractions are your images. You will have a better chance of getting your board repinned simply because the graphics are attractive and are eye-catching.

Don’t forget to share some pictures of your recent projects here as well, because when looking for inspiration how to remodel their homes, your potential customers might run right into your remodeling business.

2. Stay organized.

Once you get with Pinterest, you might get crazy over it and create tons of pins of your services and your website. It is important to make sure that you keep your boards organized. If you keep it orderly, you are making it easier for you audience to search for your pins quickly.

3. Post blog images.

When you post content or blogs on your Pinterest boards, they will be better off when images are attached to them. Link these images back to your blog so that you can drive website traffic and capture more leads. It is also to choose pins that people will easily notice.

Here are some tips you need to bear in mind:

• Choose tall images because they have better chances of getting repinned more. That’s because they get to take more space on the feeds so when people scroll, they get to have better chances of engaging with you. However, you should also make sure that you don’t use the super skinny images.
• Choose warm colors. Reddish orange shades are better than bluish images.
• Keep your photos bright because they have higher likelihood of getting repinned than dark images.

4. Create a good description.

In creating your pin description, it is important to make sure that you keep it short because there is a limit when it comes to the number of characters allowed. However, unlike your website where you need to avoid the so-called keyword stuffing, when you do this with your pins, you don’t actually get penalized. But, you just have to make sure that your descriptions are still short and relevant. For example, you are uploading a photo of your remodeled bedroom, indicate the design elements like the paint color, wallpaper, etc. And for an increased exposure, do not forget about your company name.

5. Add hashtags.

If it is relevant to your content, it will also be helpful if you use hashtags. This way, it will be a lot easier for people to discover your pins. However, it will be better if you keep your hashtags to a minimum of 1 or 2 only because a study has found that even on Twitter, the tweets with only 1 or 2 hashtags have a higher engagement than those with three or more hashtags. Well, Twitter may not be exactly the same as Pinterest but there is no harm when you follow this rule. If you have shared the same content on Facebook and Twitter, make sure that the hashtags you used on those platforms are the same hashtags you use on Pinterest.

5. Post your infographics on Pinterest.

Your blogs are not the only type of content that you can share on Pinterest because you can also share your Infographics here. One of the reasons why Pinterest is popular is because it is filled with attractive images and people love it. If you want an easy way to generate leads, an infographic is a good option and it certainly has a place on Pinterest.

Getting started with Pinterest for your remodeling company should be easy. Well if you are a beginner in this platform, it could be overwhelming at first but you will get the hang of it. Make sure that you have a good profile and follow these steps mentioned above and you can maximize this tool to capture more leads for your business. Also, you must remember that in order for you to maximize your return on investment by using Pinterest, your time should be focused on creating and optimizing your pins to get more clicks, likes and repins and everything else that will drive the growth of your lead generation.
 

How To Generate Leads With Facebook Advertising

By JNFA10Cs5gHZrlaELABDY0uEh | Social Media

How To Generate Leads With Facebook Advertising

If you are a remodeling company who is responsible for delivering a service at a customer’s home, you would want to make sure that you get as many clients as possible to keep your business running. However, many of the remodeling companies today are still stuck with traditional and local advertising, and even if you want to take your marketing to the next level, you may still feel challenged with finding the right approach to digital marketing. In this case, you can turn to Facebook advertising as an efficient platform so that you can get the results you need and want for your construction company. You don’t necessarily need to have all the knowledge about marketing or have a lot of marketing ideas, because you can still be successful at growing your business so long as you have the right tools and you have a bit of guidance. Online advertising using social media channels has already become an essential part of a comprehensive marketing plan, and that’s all because of the consistent rise in popularity of the internet. Therefore, Facebook advertising might just be the best way for you to reach out to your potential customers and get your company in front of them. Here’s a guide to get your business started with Facebook Ads, so you’ll learn everything you need to know about presenting your business on Facebook.

What is Facebook Advertising?

Facebook has been a viral social media site for image and video sharing, posting status, chatting with friends and a lot more; but there’s more to it than just these things. Facebook is also an excellent place to generate more leads and increase the revenue for your business at a very affordable cost. Here you may target your ads to a particular set of audience, and you can also customize your ad to make sure that it is extremely handy. You just need to make sure that everything is setup correctly to see the desired results. There are different types of Facebook advertising that you can choose from and here are some ways you can benefit from them:

1. Promote your website with Facebook advertising.

These ads will be your best option if your goal is to increase your website visits or page views. You will have to designate a website page where you want to lead your potential customer. You can send them to your homepage, to your service page, your contact page, promotions page or landing page.

2. Increase conversions on your website with Facebook advertising.

This type of ad will still be leading potential leads to your site, but the difference is that you are encouraging the potential customers to fill out a form or sign up for a subscription. Gathering this information will help you do a followup with them.

3. Collect leads for your business with Facebook ads.

As a remodeling company, one of the most important ad you can use is the one that will collect leads because you need to reach out to them and connect with them. There are buttons that you are more likely going to use as a contractor like a Signup, Get Quote, Download and Learn More. These options let you collect information from the potential customers, but you can customize the questions depending on your target audience.

4. Reach people near you.

Facebook also has localization ads which can be useful if your target clients are the ones who are near your business. You may set your address, as well as the radius around this address.

5. Boost your posts with Facebook advertising.

You should not be confused between boosting or promoting posts and Facebook advertising. Boosting posts may not be your top option as a remodeling company, but it can be helpful when it comes to driving engagement as a new Facebook page, promoting a blog you have posted on Facebook, etc.

6. Ask people to claim your offer.

For example, you have published an offer on your Facebook page; then this ad should be the best option because it will promote your offer so that it reaches a bigger share of your target market. Choosing the right ad for your remodeling company will be based on what you think is useful to you based on your goals. It means that you need to spend some time setting up your campaign goals so that you can select the type of ad to use and see the results from the money you spend.

How to Customize Facebook Advertising for your Construction Company?

To best manage your advertising on Facebook, you need to customize your ads, and here are some steps on how to do it.

1. Find the perfect image.

When choosing images, you need to pick high-quality photos of your work. Use clean images, and you must adhere to Facebook’s image guidelines:

•         1,200 x 444 pixels
•         20% or less text (highly recommended)
•         8:3 image ratio

2. Write text to go with the ad.

You have a limited number of characters when it comes to ad text so make sure that you let them know of the services you offer, the benefits they can get and what they should do next, like call you or contact your office.

3. Customize advanced options.

For most of Facebook ads, you have advanced options that allow you to choose where you want your ad to appear; but by default, they will appear in the newsfeeds in both desktop and mobile.

4. Choose your audience.

One of the great things about Facebook ads is that it allows you to customize your audience. You can show off your ads even to the people whom you had a previous connection with, and you can choose target audience based on location, gender, age, interests and more.

5. Decide on your Facebook advertising budget.

If you are setting a daily budget for your ads, you should probably go for more than $20 so as to make sure that you are getting an optimum reach and see the return on your investment. You can track your ad spending and adjust it as necessary, but remember that the more you invest, the more people you reach and you will collect more leads. It will be worth it especially when you think about the thousands of people that your ad can reach in a day. Facebook advertising is a great way to promote your business especially when you want to increase your leads, drive more traffic to your website and see improvement in your conversion rate. These things are not impossible when you do your ads correctly. It might be overwhelming at first, but when you try, you will see exactly how Facebook ads can benefit you as a contractor.

5 Simple Ideas How to Use Instagram for Remodelers

By JNFA10Cs5gHZrlaELABDY0uEh | Social Media

You’ve probably heard about Instagram; it’s highly visual network where people go to look for an inspiration or just to enjoy beautiful photos. Latest statistics show that there are more than 700 million active monthly users and the number keeps growing every day. Did you know what Instagram can do for remodelers and how it can help grow your remodeling business? First of all, when doing home remodeling, people like to see how their home will look like and not just hear about it. Secondly, it might even drive the need for house remodeling for people who didn’t plan it, because they will see all these beautiful pictures you’re posting and think – I want this. Finally, Instagram is a great way to strengthen your brand and to show it is modern and up-to-date. If you communicate to your audience via outdated channels of communication or use stories that don’t appeal to their emotions, you will not have success in convincing your clients they can trust you. So here are some ways you can use Instagram to your advantage:

1. Home improvement tips featuring your best work.

We know that you have done an amazing job improving houses for your clients. So why not use that to your advantage and show people how their homes can look better? Even educate them to do some minor changes themselves. One way to do this is to make how-to-guides for your followers by using Instagram albums. Instagram albums can have up to 10 images, so you can mix your best work with some useful tips and tricks on what to add to your home so that it looks better. When they’re ready to take up a bigger project, they will already have you in mind as an expert who helped them before.

2. Use testimonials.

You can have your clients take pictures of themselves, and ask for a testimonial. Then you can either put their words on the visual or use captions to tell their story. Try and be engaging and fun while you tell the story. People respond to emotion. They love to hear a personal story about it, the difficulties you’ve encountered along the way and how you fixed them. This is not about bragging, it is so that your prospective clients see you for who you are – a person who helps others improve their living conditions and live the life they only dreamed of.

3. Use high-quality pictures from recent projects.

Recent projects or something you are currently working on is the best way to show your prospective clients what you can do for them. And people love beautiful pictures, so make sure that you are always using only the high-quality ones. There is no need to invest in an expensive camera; a smart phone today can do wonders!

4. Use Instagram story for current projects.

Instagram story is the best way to show your followers what you are up to at the moment. You can use stories to help your followers see the process of remodeling. Or create behind-the-scenes moments with funny stories and problems your workers encounter during the process. You can even educate them on how to do something themselves with short videos (up to 15 seconds). Or really tell a story by combining pictures and videos into a detailed guide. You can use the same strategy as for the albums and how-to-guide, but instead, show them in action how it is done. This way they will see you as an expert and they will understand how you handle things and why you are a professional. The best part about the Instagram story is if you decide you don’t like it, it disappears after 24 hours anyway. But if you decide you like it, make sure to save it, because you can use parts of it later and repurpose it into a great album after the project is done.

5. Use albums to feature your best projects.

After the project is done, make sure to feature all of the beautiful pictures you already have and combine them into an album. Basically, it will be repeating what you already have, so make sure you add a picture or two that is not featured on your page and put it as an album cover. This is where parts of your story can fit in nicely as well. You can even go a step further and tell an engaging story about a project in the caption. You can use testimonials here as well from the happy clients. Though Instagram is a highly visual network, people like to pause and read more about the picture and see what it is all about. They love the story behind it. Make sure you tell it the right way. In the end, you can choose from a lot of options out there. It takes is a little creativity to come up with the right strategy that will work for your business in particular. Once you have the strategy in place, your clients will start seeing you as an expert you already are.