Category Archives for "Paid Advertising"

The Pros and Cons of Google Adwords for Remodeling Companies

By JNFA10Cs5gHZrlaELABDY0uEh | Paid Advertising

Why Remodeling Companies Should Advertise With Google

Google Adwords has its pros and cons and if you are a remodeling company looking to get more clients, you need to understand how this advertising method works and how you can benefit from it. You already know various tools and methods you can use to market your business. However, small businesses cannot afford to spend much money on marketing. Thanks to the internet, now you have a lot more opportunities to advertise your business at a low cost.

Google Adwords is an advertising system where companies or advertisers bid on certain keywords so that their ads display in Google’s search results. If people, who are searching for the type of services your company offers, use certain types of keywords then you use those keywords to create an ad that will show up in their search results. This type of advertising is useful for small businesses because it gives you the chance to level with the big and established companies without investing a lot of money.

However, deciding what is the best way to promote your company and invest money can be difficult. If you want to make sure that you’re  spending money in the right place, here are some pros and cons you need to weigh and see if Google Adwords campaign will be worth your investment.

Benefits Of Using Google Adwords For Remodeling Companies

1. Google Adwords doesn’t require big investments.

With Adwords, you are the one who has the power to set your own budget. If you are just starting out with your remodeling company, you can start with a low budget first. This is also good if you are still trying it out or experimenting if it will work for your business. The only time you need to pay is when people click on your ads, but if they don’t, then Google doesn’t charge you anything.

Pay per click is usually inexpensive if you choose the right keywords with low competition you can pay one click only $1 to $2. Do thorough keyword research before you start and it will pay off!

2. Google Adwords is easy to set up.

Any business owner would find Google Adwords easy to use. Google provides several easy and helpful tools and materials to guide those who are interested in this paid advertising method. There is the Google Keyword Planner that will help you identify the most effective words and phrases that will fit your campaign. There are also plenty of blogs on the internet that can serve as a guide to those who want to Adwords. It does not have to be very complicated even if you are not someone who is used to digital marketing. It is pretty basic and you can do a little experimenting and learn from mistakes.

3. You will get the best kind of exposure with Google Adwords.

If you have just launched your website, it may be a little difficult for you to land on higher rankings in the search results. But when you try out Google Adwords, your remodeling company will be getting the best kind of exposure it can get because it will be displayed at the top of the most popular websites. That is why if you are just starting out with your business, advertising your company through Google Adwords could be worth it.

4. You can customize your target audience in Google Adwords.

As a remodeling company, there are certain people who are more likely going to convert when they click on your ads and you want to make sure that these are the ones that your ads will be able to reach. Of course, you don’t want to spend the money on people who are never going to remodel their homes. The good news is that Google Adwords gives you the option to reach the people who will be interested in your services. If you did your homework and have identified your target market, you can pretty much have more control and make sure that you get the best value for your money.

Downsides Of Using Google AdWords For Remodeling Companies

1. You can easily overspend with your Google Adwords campaign.

While Google Adwords can be a good investment, it can also be a waste of your money, time and effort if you don’t pay much attention and put effort into it. You need to make sure you are keeping an eye on your campaign to ensure that you are not wasting your money, and not spending more than what you are supposed to. If you don’t research your target audience and keywords they use, you might attract the wrong audience on your website and pay each time they click on your ad in their search results.

2. You can expect tough competition.

Because Google is one of the most popular search engines, you will not the only one advertising your company in Google. There are a lot of other businesses that pay for their exposure in this prominent search engine, some of them even have higher budgets and can afford more than you can. It means that you are also going to compete with all other remodeling companies, big and small, who are investing in Adwords just like you.

3. You need to monitor spending with Google Adwords.

When you advertise your remodeling company in Google Adwords, there is a good chance that your budget for this paid ad is going to increase. That is because whenever you log in, it will prompt you with a notification that tells you how many more clicks you will get when you expand your budget. And when you don’t keep an eye on how much you are already investing, you might just end up spending more money on something that is not really converting into actual customers.

4. Don’t expect a miracle from Google Adwords.

You cannot just rely on Adwords to do all the advertising for you. The only thing that Adwords can do for you is to get you more clicks and drive more traffic to your website. And when people get to your site, that’s another job for you to do. You still need to pay close attention to your SEO. You need to make sure your website offers your audience quality, valuable and useful content. It is still your job to keep your momentum by making sure you have good SEO and produce good content on a regular basis.

Conclusion

These pros and cons are just meant to let you better understand how Google Adwords works and how you can make the most out of it for your remodeling company. It does not mean that it is not worth trying at all – it is. The only thing you need to ensure is that you constantly monitor how you advertise your business here so that you don’t end up wasting your money. And if you are not sure if it will work for you, you can start with a very small campaign especially if you have a small business at the moment. And along the way, if you are beginning to see desired results, you can start optimizing and leveling up your campaign later.

 

How To Advertise Construction Company For Beginners

By JNFA10Cs5gHZrlaELABDY0uEh | Paid Advertising

How To Advertise Construction Company For Beginners

Anyone who is in the construction industry would agree that it is a tedious business to manage because of all the work you need to handle, tough schedules and tight deadlines. Because of this, there are many things you may tend to forget or overlook – just like advertising your business. When it comes to marketing and making sure that you put your construction company out there, you would want to ensure that you see results as quickly as possible, and for small and big construction businesses alike, one of the easiest ways to do it is through the internet and the social media.

If you are not really that familiar with digital marketing just yet, there are channels that you can use to make advertising easy, like Facebook and Google Adwords. These two are excellent places where you can start if you want to build your name on the internet world at a very low cost. Here are some ideas to help you get started.

Facebook Advertising for Construction Companies

Today, Facebook is not just a social media platform used by people to post videos, images and chat with friends; it has also been a handy tool for many businesses. You can create a page on Facebook for your construction company so that you have a place for posting recent industry news, company news and you can share your blogs and web content here, too. You can maximize Facebook so that it is easier for your clients and potential clients to get in touch with you.

Aside from the page, you can also bank on Facebook Advertising wherein you will have the option to advertise your construction company while targeting a particular set of audience. What’s nice about Facebook advertising is the fact that you can choose and customize the type of audience that can see your ads based on their location, age, gender, etc. It is also effortless and straightforward to do. In Facebook, there is an “Ad Manager” that will allow you create your own campaign. You can start creating your campaign by choosing your objective for your ad. For example, you want your ad to redirect your audience to your website, or you want it to collect leads for your business, or ads that will directly boost your post.

After you choose the objective, you get to set the type of ads you will have if you are advertising your page, your event or your website; and then you can proceed to customize your audience, choose a budget and set an image. Facebook ads are very affordable as it usually starts at $20 on a daily basis. But of course, if you want a larger reach for your ads, you may also want to increase your daily budget.

Google Adwords for Construction Companies

Another effective way to reach new customers in online advertising is with the help of Google Adwords. In Google Adwords, you get to choose two major networks when targeting your audience – the search network and the display network. The search network which is also referred to as the pay-per-click advertising means that as an advertiser, you need to bid on the keywords relevant to your construction company and your ads will display on the screens of those who type in your keywords when they do a Google search.

On the other hand, display network means that your ads will be displayed in banner-style ads on the websites which are included in the Display Network. However, most advertisers would mostly use the search network which they also refer to as “Adwords”.

If you want to give this a try, here are the basic steps you need to follow.

1. Define your goals.

Before you even start with your Google Adwords, you need to determine what purpose you want it to serve your construction company. Do you need it to establish your brand? Or generate leads? And so on.

2. Set up your account.

To be able to start advertising on Google Adwords, you need to have an account setup. It should just be very easy as you can opt to use your existing Google account or you can create a new one which you can exclusively use for Google Adwords. You will have to customize some basic settings like location and time zone and enter your billing details.

3. Identify your target audience.

Determining your audience will help you create the most appropriate ads for your potential clients. You need to know what your target customers are doing, the devices they are using, the time they usually do their searches, etc.

4. Do an effective keyword research.

Keyword research is one of the most important steps you need to pay attention to because the keywords you bid on will enable your ads to appear in the search results once people search for the words or phrases that are relevant to your business. To do an effective keyword search, you need to identify the topics related to your construction company and think of the most common words and phrases that you think people will be typing in the search engine. There are also some online tools that can make your keyword research easier so you may also want to check on them. Even Google has its own Google Adwords Keyword Planner which you can use as long as you have an Adwords account.

5. Create your ads.

When creating your ads, you need to make sure that it starts with a compelling headline and that it includes the keywords you bid on. It also has to be very informative and appealing to your target audience so that it gets more clicks.

6. Make great landing pages.

Your landing page is the make or break place because this is the point where conversion either happens or don’t happen. To make an excellent landing page, you need to make sure that you highlight the benefits that your customers can get for choosing your construction company. Don’t just keep on talking about what services you offer because other companies may also offer the same. Also, utilize high-quality images and have a clear call to action. Lastly, make sure that your landing page also has a mobile version.

Advertising your construction company on social media platforms and the internet does not have to be that hard or tedious because there are very easy and inexpensive tools that you can use to make advertising easy. All you need to do is be familiar with them and you will only have to spend a few minutes of your time each day to market your company online.