Best Marketing for Contractors: Why You Need to Pay Attention to Your Brand

By JNFA10Cs5gHZrlaELABDY0uEh | Marketing Strategy

The best marketing for contractors begins with having a strong brand presence. Your brand is the spokesperson for your previous, current and future customers. Branding is more than just your logo design. It is your reputation.

Building your brand will help your customers remember better who you are and what your company can do for them. The competition is tough for contractors. You need to stand out from your competitors. Establish yourself as someone who is reputable and credible so that you can earn the trust of your potential customers.

If someone is looking for a company that can help them with their plumbing, roofing, or even big remodeling projects, they will choose someone who is already familiar and recognized in the industry.

Having an established brand as a contractor helps you close more jobs fast. If someone already trusts you, they will want to work with you.

Another reason why the best marketing for contractors is branding is that it has a significant impact on your revenue. It is like a domino effect. A reliable and recognized construction company is more likely going to be hired by people looking for their services. And then, these customers will tell other people about this company. Branding will continue to generate referrals and ultimately increase the revenue of the business. With an established brand, you will not only be getting business from your new customers, but you are more likely going to get business even from your existing and loyal customers.

Whether you are a small or a big business, establishing your brand is crucial. And if you don’t know where and how to start here are some tips on how you can implement establish a brand for your business.

1. Find your niche.

As a general contractor, people perceive you as the jack of all trades because you have various skills to deliver the needs of clients. However, you have a niche as a company. It is something that you are good at as a business and it is what your clients will recognize you for. For example, you have been doing great work when it comes to kitchen remodeling projects, so many people hire you when they need to get their kitchen upgraded. And because your niche is what will set you apart from the competition, you need to make this niche known. Once you have it identified, make sure that you incorporate it into everything you do like your logo, in your ads, printed materials, and so on.

If you’re already established what your niche is, then you are a step closer to building a solid brand. Take a look at what your competitors are doing, and think as to how your brand differs from them. Are you always on time? Do you offer extra services? Do you offer some discounts for your loyal customers? Whatever it is, make sure your prospective customers know what makes you different.

2. Understand that your branding goes beyond your logo.

While it is important to have a company logo because it is the visual icon that represents your brand, you should know and understand that it is only a piece of your branding. Your branding is the perception and emotion that people have when they interact with you. It is the intangible things. It is your promise to your customers and their perception of your company as a whole.

Make sure to promise something they will love, and then overdeliver on that promise.

3. Know your target audience.

In order to determine how you will present your brand to your target customers, you need to have an idea about who they are, what they like, what they are looking for in a contractor, and so on.

One of the major concerns that potential customers, looking to hire a contractor, have is whether the quality of their work is good enough or if they will deliver on time.

When you know your audience well, you will be able to answer their concerns through your website, social media and other channels before they even get the chance to ask.

4. Establish an online presence.

One of the most effective ways to build and strengthen your brand is through your online presence. You can establish your online presence through your website and social media accounts. Whatever content you post online, whether you’re posting blogs or video content, it is important that you use this to define your company as someone that has an authority and is a leader in your industry. You need to have compelling blogs, for example, that will make your audience see that you are an expert in your niche.

You also need to maximize the use of the social media networks like Facebook, YouTube, and Pinterest. These platforms will be a significant help to your branding. For example, Facebook can be a place where you can put more information about your company, like recent updates and whatever will be of interest to your target customers. YouTube is also another channel you can use to showcase your work and present to your audience what your company does through your videos. For the photos of your projects, especially the before and after images of your projects, you can use Pinterest to give your prospects the visual aspect of what they might probably be looking for.

5. Show a little personality.

Most of the contractors are way too focused on telling people information about their business. For example, their about us pages start with the length of time they have been in the industry, their achievements, their reputation and so on. Even though these are important, you can always add a little personality to your company’s story because it will make your company seem real in the eyes of your prospective customers. It all comes down to trust.

As to how you will do it, it’s quite simple. Show people that you are a company that has a human touch. Make your brand feel that it is something that your customers can relate to.

6. Be consistent.

Consistency is crucial if you are establishing your brand and want to be known for something. If you are consistent with your tone of voice and the way you speak to your customers, it will help reinforce the character and personality of your business. It will be easier for you to send a clear message to your customers and potential clients about what they can expect from your services.

And once you have already started successfully building an image for your business, you need to continually preserve it by being consistent in every aspect of your business such as your website, your social media channels, printed materials, flyers, etc.

7. Be the best in everything you do.

One of the worst mistakes you can do as a contractor is just settling with what’s good enough. Commit to being the best instead. Aiming to be at your best in every project you do and every service you deliver will eventually generate impressive feedback and testimonials from happy and satisfied customers. If you know that you have what it takes to be the company that will exceed the expectations of your clients, then show it.

8. Choose to stand for something.

Some of the great and well-renowned brands have a belief or cause that they stand for. And this belief is not something they bear in mind because it is what’s going to generate more revenues for them but simply because they believe in it. Standing for something does not stop at volunteering your services for charitable events or giving away donations. It is more the belief that you can make a difference and you want to make a difference. You can choose an organization to partner with so long as it still relates to your business.

9. Use personal branding.

You can never underestimate the power of referral and recommendations. So if you are the owner and the one who is running your contracting business, you can use your personal branding to carry on the image of your business. Act in ways that coincide and match the values of your brand. You can also have your employees do the same. Make sure that your staff fully understand what your company stands for and as employees, they represent your brand. Therefore, they need to know the kind of behavior you expect from them because they carry your branding too, in everything they do.

There are a lot of things you need to consider when establishing your brand as a contractor, but it goes way beyond simply having a logo. In your industry, your reputation matters a lot, and it is your branding that carries that reputation; it is what’s going to make you outshine our competitors. That’s why your brand is something you cannot just take for granted. Follow these tips mentioned to start building the image that will take your company to greater heights.  

Roofing Marketing Ideas to Get More Estimates

By JNFA10Cs5gHZrlaELABDY0uEh | Marketing Strategy

You might be feeling like you’ve exhausted all the roofing marketing ideas there are and are not sure where to turn next to generate more leads for your business.

Any business looking to grow needs to ensure that new customers will keep on coming in. The only solution is having a constant lead flow as the top priority.

If you make sure that you have leads coming in on a consistent basis, you will not have to worry about where your next customer will come from.

To master the art of lead generation, here are some roofing marketing ideas you need to learn:

1. Create a blog.

Many businesses today have leaned on digital or online marketing to attract more leads for their businesses. Not without a reason. Digital marketing is the most important part of your marketing efforts today.

One of the essential parts of digital marketing is blogging. You should include blogging in your marketing strategy for your roofing company also. You may have heard this a thousand times before but it will never change the fact that businesses that employ blogging as a part of their marketing technique are able to increase their leads generated by 67 percent. If you do not publish blog posts, you are missing out on a powerful tactic that will help you attract more visitors to your website.

Blogs are one of the essential parts of your website because they contain the articles that your potential customers find useful. It is not enough that your website can be found on Google because even if visitors get to see your page and find nothing valuable on your website, your company will still not mean anything to them and they will just go jump to the next company.

A more important purpose of blogging is to establish your brand as a leader. For example, your roofing website should discuss new, yet simple and helpful information that your readers can learn from, like some simple how-to’s or DIY projects, or any advice they can use to better understand what type of projects they need to take on. You can discuss anything on your blog as long as the topics are related to your industry and can help you establish yourself as an expert. People want to make sure that they trust the company they hire and your blogs are one of the effective ways for you to earn that trust.

2. Use four major social media tools to the maximum.

There are four major social media tools that businesses need to take advantage of – Facebook, LinkedIn, Twitter and Google+. These four are very useful tools that will help you generate and retain leads. It is not enough that you have a personal account on these platforms; you need to create an account for your business as well and link them to your website. You need to take advantage of these tools because millions of people today already have accounts on various social media channels.

As a roofing company, you need to link your accounts to your website. Sadly, not many businesses do this so make sure that you don’t commit the same mistake because you don’t know what you are missing. Americans were found to spend roughly 40 minutes of their day every day on Facebook, and if there are people who are looking for your roofing services, Facebook is definitely one of the places they will go to. You can even experiment with Facebook advertising.

LinkedIn, on the other hand, is also a valuable tool for businesses considering that more and more professionals are creating their accounts on this platform. This means that when you create an account on LinkedIn, you have more opportunities to connect with people who share the same paths. There are more than 200 conversations that are taking place on LinkedIn per minute; therefore, it is an excellent tool that you can use to grow your remodeling company. On LinkedIn, you can find more updates, ideas, and trends in your industry.

When it comes to Twitter, you also have better chances of reaching your target audience because you can be specific with the group of followers when you post a tweet or any information. More than 300 million people are using Twitter on a daily basis and you may just find your target customer there.

If you want to drive more traffic to your website, then Google+ is the best tool you can use. Google+ can aid your website’s search engine ranking so that when people look for a roofing company’s services, your website will be one of those that will jump at the top of the Google search results.

If you are not sure how you to use these social media networking tools, use them as an added instrument to further establish your brand and increase your exposure to a wider audience. Here you can share relevant and useful information. You can also link the content on your website to your social media accounts so that you increase your website traffic and page views. Social media can also be used to promote your blog posts.

3. Create engaging videos.

No matter your specialty as a roofing company, you can always benefit from a professional, clear and compelling video. As a remodeler, there are plenty of ways in which you can maximize videos to generate more leads. Don’t think about the video as some terrible commercial uploaded to YouTube. Instead, you can create something that you can upload to your website; a video that is interesting and entertaining but at the same time relevant to your customers’ needs. Think what would they like to hear from you instead what you would like to talk about.

For example, you can create a time-lapse video of the entire roofing project you have recently finished or any major project you are proud to show to everyone. The idea is that through your video, you are still promoting your company by showing people how you do work. Aside from a time-lapse video, other roofing company websites create a gallery of photos through a slide show. This way, you can boast the best projects you have had in the past. Your customer testimonials can also be shown in a video format, and this is actually a good twist. You can personally conduct an interview with your satisfied customers so they can share their delight after getting their house beautifully remodeled.

4. Send e-newsletters on a monthly basis.

Another excellent way to keep your brand in front of your potential customers, or even your former customers, is by sending e-newsletters. Customers are becoming more and more internet-savvy and that is why you need to make use of every opportunity on the web to reach out to your audience, and one of the most effective, yet affordable ways for you to do that is by sending e-newsletters.

Your monthly newsletter should be sent out to everyone in your email list, and in crafting it, you need to use templates and logos which are consistent with your company’s websites and social media profiles to further reinforce your brand. You must also figure out and decide on the type of content that you will share in your e-newsletters. Since there are many other roofing companies out there who are doing the same practice, you need to make yours different so that you can stand out and you will be easily remembered.

For example, every month, you feature a service information you want to highlight but make sure to keep it light. If the tone of your content sounds too serious, your readers might not enjoy it and they might just not read your emails at all in the future.

Many roofing companies have found e-newsletters as one of the best sources of leads online because it is an excellent way to keep people updated on what your company is up to. However, it is also not very easy at first so you need to be patient, and more importantly be consistent. And just like any other marketing tools, you need to track and measure the results in order to find out whether this marketing strategy is effective for your business. For example, you need to find out the types of audience who would open and read your newsletters, and identify the content that is the most popular among your recipients. If there is one important thing you need to bear in mind when it comes to e-newsletters, it is knowing your audience well so that you know what they consider as informational, interesting and valuable. Don’t give up right away when you don’t see the results the moment you expect them. It might take a while but you will eventually reap the fruits of your investment in your e-newsletters.

Reaching your audience base through roofing marketing strategies may not be easy; in fact, it is also a game of trial and error. But don’t be afraid to try out various techniques and improvise a bit and get out of what you have been used to doing. If you do things right, you will eventually find the right strategy that will work for your roofingmar company and the one you can stick to. Generating leads is one of the first crucial steps to growing your business so making the most of your marketing strategies is going to be worth your time and investment.

How to Get Clients for Builders

By JNFA10Cs5gHZrlaELABDY0uEh | Marketing Strategy

Are you wondering how to get clients for your building business? If you’re anything like any other business owner, then the answer is probably yes.

Your building business can only grow if you have a constant flow of job offers. But it is not always easy to get there, right?

You are probably struggling to continually find ways to sell your services and get more clients for your company. There are times when some companies would end up underbidding projects just to get additional clients. And to make things worse, these types of companies are influencing fair competition and you’re left without nothing even if you offer a quality service.

So how do you make sure that you always get clients for your building business? What strategies do you have to put in place? To help you have a steady stream of clients and stable flow of income every month and grow your business in the future, here are a few helpful techniques that you need to try right now.

1. Find out how potential prospects are searching for your services.

Before you even take the first step in marketing your business, it is important that you understand how your customers are making the decision to use your services. Everything starts with some research, but don’t let research stop you from employing a couple of strategies just as a test.



If you already had clients in the past, you can ask them to do a survey. This will help you understand how they select contractors they will hire for any remodeling project in the future. Also, find out how they get information when they are looking for a contractor’s services. This way, you will be able to identify what marketing tools and strategies you have to focus on and capitalize on the outlets that they usually refer to when they need your service.

2. Re-evaluate if every request for quote is the right one for you.

As a company, you want to get every client possible, so you’re always happy to see that someone has submitted a request for a quote on your website, or has called you to ask for the price of your service. You haven’t had a job in a while so you are happy to do it. But as you start the process it turns out, that the costs exceed your expectation and you’re losing profits.

So what you need to do is identify the things that your building business is really capable of doing and be realistic about it. Figure out your strengths. Know where you are good at and consider these when you bid for a project because they will be your opportunities to be recognized as a brand. That is how you can set yourself apart from the rest. There is also some useful software that you can use to help you manage your bids, examples are Procore, Finalcad, CMIS and a lot more. These types of software are intended for building companies so you might want to take a look at them and see how you maximize them.

3. Get your target market to know about your company by advertising.

Advertising will always have to be a part of your marketing plan because you need to make more and more people learn about your brand. You always need exposure and market presence to keep the clients coming in. Now when it comes to advertising, like the above mentioned, you need to show off your company in places where your target audience will search for you. If they use the internet to look for the services of a building business, then make sure that they can find you on the internet through your website or social media channels.

You can also increase your brand’s exposure in places where you are highly visible to your potential customers. For example, if you are doing a remodeling job for a house, make sure to use some offline marketing tactics as well and put up some sign about your business. Always make sure that in your advertising, you include your contact details, as well as the services that your company offers.

4. Make it easy for your clients to reach you.

Because you need more customers for your business and you have already exposed your brand in places where you can be easily seen, the next step is for you to make sure that your potential customers can conveniently reach you. There is no point in advertising and marketing your business only to make it difficult for them to contact you. That’s why you need to make sure all your avenues of communication are always open. If you are reachable through email, make sure that you pay attention to your emails all the time. If you also are on social media, make sure that you are responsive to their chats and queries. You don’t want to keep your potential customers waiting because they can immediately bring the business somewhere else if they find it hard to reach you. You must always be available and always make it to a point that you have a fast response time. That way, you are giving your customers the impression that you are professional in what you do and you can gain their trust that you can address their needs right away.

These are but a few steps to help your building company attract more clients and increase your sales and profit. And while there are many other opportunities that you can work on to continually grow your business, working on these few examples should help you and should help your business make progress. Growing your business does not happen overnight. It requires careful planning and employing the right strategies. But don’t worry because when you start taking the right steps, you will be on the right track and on your way to gaining more customers for your company.

Home Remodeling Marketing Strategy: 7 Things You Should Try

By JNFA10Cs5gHZrlaELABDY0uEh | Marketing Strategy

Home remodeling marketing strategy doesn’t have to be difficult to implement, but you should always experiment to see what is working for your particular company. Marketing is the lifeblood of any business. Without marketing, you will not be able to gather prospects, leads, appointments and projects. And now that home remodeling business is very competitive, it is only imperative that you come up with strategies that will catch the attention of your target customers. However, the truth is that many home remodeling companies do not fully understand even the basic marketing concepts; that is why they fail to use the right methods and tools to get the word out to their potential clients. With the use of the correct marketing strategies, it will be easier for you to establish connections with your target customers and be able to highlight your best services to attract quality leads and grow your business.

So here are a few best practices you should try in your home remodeling marketing strategy:

1. Establishing your presence in various channels.

Having an online presence on different social media channels is crucial to increase awareness about your business. However, if you want to experience real results, you need to be smart in choosing home improvement friendly social media sites. Not all platforms or channels are actually appropriate for use in your industry. As a home remodeling company, one of the best platforms that you need to use and you cannot miss is Pinterest.

Pinterest may not be applicable to other business industries, but it is just perfect for yours. Here you can feature your recent work and share the behind-the-scenes of your major projects. And you can also do this on Facebook and Instagram. When you utilize at least two social media accounts, you will be able to make a bigger impact and increase your chance of capturing the attention of your audience without having to invest a lot of time and money. You just have to make sure that you are regularly updating your profiles because you are providing more venues or outlets for your potential clients to connect with your business.

2. Leveraging communication and networking.

When you maximize the use of social media, you are developing conversations with your audience that form closer connections and relationships. And to further nurture these relationships, you need to develop and implement a two-way communication plan. A two-way communication plan means that you are not the only one who participates in the conversation but you need to encourage and engage your audience, too. Instead of lecturing them about your company and the services you deliver, you should encourage two-way conversations. You can do this by asking them open-ended questions or you can post polls. You can also ask them to share their feedback to get them to interact.

Aside from connecting with your customers, you can also use social media to network with other professionals in your industry. When you collaborate and establish a bigger network, you are creating more opportunities for marketing your business. For example, a more extensive range of network means more referrals to your home remodeling company which means higher possibility of getting more new clients.

3. Showcase whatever is trending.

People are fond of following everything that is trending. And if you think you can’t apply it to your business, well you can! An excellent way of making your home remodeling company relevant is by keeping yourself updated of what is trending and offer it to your audience. This will help you get ahead of your game. So for example, television programs feature a certain kind of design for the living which is slowly becoming a fad in many households. Of course, your company should not get left behind and make sure that you also showcase this design in one of your major projects. The ultimate goal is that you are keeping in touch with what appeals to your audience.

4. Be relevant.

Relevance is crucial to any business because, without it, your home remodeling marketing plans will all be useless. To make your marketing relevant, it should be tied up or associated with something that is currently happening right now. For example, you check on the recent news or updates about your remodeling industry and use the information on how you can promote remodeling instead of selling properties. You can even use environmental information to educate your readers about environment-friendly materials when they do their own remodeling project or use the climate change to further encourage people to consider remodeling for better energy conservation. There are endless possibilities and all you need to do is to explore them. The most important thing is that you deliver valuable information to your customers and even potential clients and this can be done through your blogs and other content that you post on your website and social media accounts.

5. Bank on customer reviews and testimonials.

If you are in the mall and looking for some household products, do you immediately know what to buy? There are tons of choices out there and it can be quite a challenge to make the right choice. So how do you choose from a wide range of selection? You ask people around. It is the same thing when people look for home remodeling companies to hire. They look for the companies in Google and in just one click, the internet will show you more results that you ever need. So how the customer will try to narrow down the selection is the customer reviews. Customer reviews are important because they want to make sure that if they are going to spend their money, they will be spending it on a company that will be able to deliver and exceed, if not meet their expectations.

If you are confident that your company can provide your customers a top-notch and quality home remodeling services, let them know by gathering your customers’ feedback and posting them online both on your website and on your social media accounts. When you do this, you are not just going to be any company that exists in a sea of options but you will be someone who will stand out with the help of impressive reviews.

6. Understanding the changing needs of your customers.

One thing you should take note of when it comes to home remodeling projects is that they change throughout the year. The remodeling needs of the customer during summer may not be the same when fall or winter arrives. And this is one of the most important considerations you should take when marketing your business. The point is some marketing strategies you are employing may not be perennial. Some tactics may have to be modified or tweaked a little bit in order to suit what your customers are looking for. You need to be prepared for the changing needs of your potential customers, and you can keep up with them through your online presence. Use your website and social networks and make sure that they are updated with the information of the services you offer according to the seasonal changes. With just a few clicks on your website, you can have it updated with the most appropriate services for the particular season. This way, you will not be left behind and you can just keep the money rolling in for your company.

7. Show off your stellar work.

Whenever you finish a job, you can send emails to your email list or even direct mails to your prospects near the job site. This is an excellent opportunity for you to show off your amazing work in a finished state. Then do a marketing follow up a few times within a 4 to 6 months time frame. You may not see how this can help you at the moment but what you don’t realize is that there are times when it really has to take multiple touches before you can get a prospect to commit. You can even try to get in touch with your former clients because they might need your services again anytime soon and it is a good way to remind them that you are more than glad to be of service when it comes to remodeling their home.

With so many marketing options you can use for your home remodeling company, it can be quite tricky to really choose what strategies to use or even determine where to start. This has become even more challenging because it is not business as usual with the home improvement industry. It requires due diligence in every single marketing campaign to reach the right audience and eventually increase conversion rates. Advertising platforms must be effectively utilized to achieve the target results just like the online tools, your website, social media networks and a lot more. However, it is also important that you spend time for local or offline advertising and marketing just like networking and direct mail. The most important thing here is that you incorporate these ideas into your existing ones and make a few changes to suit your marketing goals.

Construction Marketing Strategy: 6 Things You Need to Avoid

By JNFA10Cs5gHZrlaELABDY0uEh | Marketing Strategy

Construction marketing strategy is the crucial element of your marketing for remodeling companies.

Good news is that you don’t need to come up with a perfect marketing strategy at first, but you need to analyze the results and be ready to improve your strategy as you go. If you don’t optimize your marketing plan for your target audience, it will never give you results you want and expect. You need to be selective in your techniques because they need to be the ones that will suit your industry. Due diligence is required in every marketing strategy and best practices must be observed if you want the best returns on your investment.

Similarly, if you make mistakes in your marketing strategy for your construction company, it can be detrimental to your business, and it may incur negative impact that could last for quite some time. Aside from that, it can also lead to additional and unwanted costs. And since these mistakes are unintentional and nobody wants them to happen, it is essential that you are aware of the things you need to avoid in order to keep your business sustainable.

If you want to ensure continuous growth in your business, here are some of the things that you must avoid at all cost.

1. Setting an unrealistic budget for your marketing.

When thinking about your marketing budget, you need to make sure that you understand how much each new client is worth to you. Marketing works when you’re ready to invest money to make it work. If you want it to be effective, you must be willing to invest more. Even if there are now plenty of ways to get more leads and customers organically, those small businesses who have been successful had to pay a hefty price to arrive at a killer marketing strategy that produces promising results for their business.

If you think about it, digital marketing alone costs at least $500 a month, or even more, and if you have other offline marketing strategies, then those will be an added cost. You need to be realistic with your budget so that you can make smart decisions on where you will have to invest your marketing efforts.

2. Creating a website and a Facebook page just for the sake of having an online presence.

Your website and your Facebook business account are one of the excellent tools for marketing your construction company. However, many businesses make the same mistake by setting up their website just for the sake of having one. And it is the same with their Facebook profile. When you do this, you are just putting your efforts to waste and you are just going to do more harm than good because those will never work anyway.

When you create your website and your Facebook profile, you need to have goals and objectives. Just like the rest of your marketing campaign, you always need to have a direction. For example, your main purpose for your online marketing is to drive more leads. It means that you have to put in efforts to make your website and your Facebook page attractive to potential customers. You need to set up your site and your page correctly. You also have to make sure that they are optimized. And more importantly, they should establish your brand as a leader in your industry through creating compelling content, customer testimonials, blogs and all the other information that people can find on your website and on Facebook.

3. Not identifying your target market.

It is critical for any business to know who their target market is because it will be a lot difficult to come up with marketing campaigns if you don’t know the needs that you have to address; and if you don’t know the problems that you need to provide a solution for. If you think all you need to do is to simply provide services to the people who need your construction services, then you need to realize that these people who need you to service them fall under different categories. That is because they have different needs for their homes.

Your construction marketing ideas and strategies will depend on your customer personas after you have identified your target market. You need to take time to figure out your customer demographics because you might be wasting your marketing efforts on the wrong group of people or might be using the wrong approach to the right group. And then this happens, people might just look for some other companies who can provide the services tailored to their needs.

4. Thinking that your website is all about SEO.

SEO or Search Engine Optimization is essential to make sure that you land on the top ranks in the Google Search results. It is important because if you are part of the top results, you can drive more traffic to your website when people search for your services in the search engine. SEO is a tool that will help you grow your business but it is not an example of a construction marketing strategy. It is basically the art of getting your website to rank high, and the only time that you could turn it into a construction marketing strategy is when you are able to deal with everything that goes into SEO; and it includes identifying your keywords, the topics that your target audience are most likely going to need from your website, how you will convert your site visitors into leads and your leads into customers.

Also, your SEO tactic will not be able to deliver its purpose if it will only put your site on the higher ranks. If your visitors don’t find the content they need, when they can’t get answers to their questions and can’t get a solution to their problems, they will just bounce and look for other websites.

5. Not measuring the effectiveness of your marketing efforts.

Most businesses, including your construction company, do not have an unlimited budget for marketing and this is the reason why it is important that you track and measure the results of your marketing efforts to find out if they are working or not. The sad news is that not all companies do this when they roll out a campaign and the danger there is that when you fail to measure the results, you won’t know if your strategies are successful. And what if they are not? You will end up doing the same things without knowing that you are wasting a lot from your budget.

When it comes to tracking the results of your marketing campaign, you need to decide on how you want to track it because there are different methods that you can use to measure effectiveness.  You also need to be specific with the metrics you want to measure. Your metrics are basically a collection of data that will give you a visibility and perspective on a marketing campaign so that you can see if it has achieved your goals or not. For example, you want to measure the effectiveness of your website and see if your strategy has driven more traffic. So the metric you will be measuring is your website traffic and one of the tools that you can use is Google Analytics. There are also other online tools that you can explore like Marketo, RapidMiner, and a lot more. The most important thing is that you pay due diligence to your numbers.

6. Ignoring the trends.

Today, the latest trends are spread by the social media and everywhere else on the internet. And one of the mistakes that your construction company could make is to ignore what people are talking about and what channels and websites they are using. If this happens, you might just be wasting your valuable resources. You also need to take time to find out and figure out what people want. It is not enough that you present your brand to them as a construction company without addressing what they need. Again, your potential customers may need your services but you need to find out the specific service they need and you should let them know that you can deliver it to them.

It is not inevitable to employ bad marketing strategies. These things really happen, but it does not mean that your construction company also has to do it and suffer the consequences. If you are paying attention to the details and do your marketing with careful planning, your marketing efforts can definitely go a long way.

 

How To Get More Testimonials For Remodelers

By JNFA10Cs5gHZrlaELABDY0uEh | Marketing Strategy

Get More Client Testimonials With Review Funnel

Client testimonials are the best way to show your prospects why they should choose your remodeling company. You certainly work extremely hard in order to attract more clients and keep the business coming in. Day in and day out, you will do everything to make sure that you get the word out to the world about your fantastic services. However, there are times when you feel like you have done more than enough and yet, you get so little in return.

Even if you have been so aggressive in your marketing efforts, sometimes, it won’t be enough to increase your traffic and conversion rate. This is where social proof comes in. Social proof or your client testimonials remain to be one of the most effective and powerful tools that you need to use in your marketing because they can establish client’s trust, strengthen your brand and boost your sales.

However, many businesses think these testimonials and reviews are something that clients do for the company, or they believe that they do not have any control over what their clients will say about their business. If you have the same mentality and think that you are powerless, then you are wrong. The truth is that you actually have the ability to utilize these reviews to a marketing tool.

If you don’t know where to begin, here are some helpful steps on how you can integrate an effective review funnel to your site to overcome the challenges of getting good reviews from your satisfied clients.

1. Drive your clients to a convenient online destination.

When you engage clients to provide a review for your remodeling company and the services you have provided, you need to direct them to a place where it will be easier for them to do the review, somewhere where there are a few distractions and make the review completion a lot easier. If you put it on your website, that is going to be perfectly okay but make sure that you get rid of all the other CTA’s or call to action.

On the page, you should provide the client the links that direct them to where they can leave the review. Remember, most clients hate being asked to create a login or sign up just to make the review so make sure that you are making it easier for them to select a review site. If you have an option for Facebook, then put in there a button that allows them to log in using their Facebook account.

2. Be strategic on how you will reach out to clients.

One of the challenges that many companies face is the fact that they find it difficult to convince their clients to leave an online testimonial. However, what’s happening is that they only keep on wishing for online reviews to appear on the site but they are not proactively seeking feedback from their clients.

As a business, you need to make a request for your clients to provide a review for you on your site. In fact, a study has found that more than 50 percent of clients would share testimonials about a company only if they were asked. So now that you know, you can already devise a plan on how you will reach out to your clients so that they can give you the reviews you need.

3. Make sure the review page is mobile friendly.

Today, most people who are accessing the internet are using their mobile or smart devices. So if you want your clients to express how satisfied they are with your remodeling project, make sure that the review page can be easily accessed even without the computer or laptop and that they can share their testimonial with their mobile phone so make sure that your page is available in this format.

4. Offer enough options but don’t overdo it.

It will be better if your clients are given a number of choices for the review sites. However, make sure that there aren’t too many options as well. You can show them a few and you can also emphasize the current ones that are most important to your company.

5. Provide education.

It will be helpful if you provide a brief education on your site for your clients to be guided when doing a review. Just provide simple instructions about the process for each site available so that they will know what to do and what to expect.

6. Find a way to direct the clients away from the review funnel.

Not all will have the best things to say about your remodeling services. There will be those who were not very satisfied that would share their thoughts and feedback. So before it even gets posted on your review sites, find a way to get these types of clients out of the funnel and lead them to other avenues where they can air out their complaints. For example, you can lead them to a private forum or give them the option or a prompt to contact your company directly.

Integrating reviews in your business does not have to be difficult. If you are a beginner, there are many tools available online for your use. There are also some third-party review sites you can check and try at the moment while you are starting out just so you can get a social proof as early as now. Just remember that these reviews and testimonials weigh heavier now because this is how clients are judging your business and it has a lot to do with the existing feedback given to you by your previous clients.

Marketing Automation For Remodelers: 6 Ways To Save Your Time

By JNFA10Cs5gHZrlaELABDY0uEh | Marketing Strategy

Marketing automation for remodelers is the best way to save time and nurture your potential clients until they are ready to move on with the project. In the meantime, you don’t have to do the tedious work of replying to each email individually or think every day what your next post on social media will be.

Wouldn’t it be nice if you could just concentrate on giving your clients the best possible service while automatic process would still nurture those prospects not ready to buy? There are days when you have too many things to do, meetings to attend and still have an endless list of tasks in your marketing agenda. These are the kind of days that are way too stressful that they can make you sick. The good news is that you have a solution; thanks to the so-called marketing automation.

Marketing automation is something that makes your entire marketing process more efficient. Basically, it is a software that automates marketing tasks for your company so that you don’t have to do them manually. So what does it mean for you as a remodeler? Marketing automation is there to help you become more efficient because it will help you save your time while making sure that you produce quality content for your potential clients.

Ultimately, the goal of your marketing is to increase the revenue of your business and what marketing automation will do is to help ease your leads’ buying decision and impact your conversion rates. If you have given this a thought but have not tried it out yet, here are a few ways on how it can help you save time in moving your prospects down the sales funnel.

1. It automates your social media efforts.

When you implement marketing automation for your social media publishing, you will be able to save several hours of work in a week. While there are some tasks that you have to manually do in managing your social media accounts for your remodeling business, it will still make you efficient if you automate some activities. For example, there are some platforms that do auto-publish. This feature will help you make sure that your social media accounts are active and always have fresh content. It will keep your profiles up to date without you having to do anything.

2. It allows faster response time for new leads.

People who are interested in the services of your remodeling company will most likely search for you on Facebook or they will search for your website in Google. And when a lead reaches out to you, you cannot afford to waste their time because they want immediate results. If you cannot attend to them in a timely manner, they will leave your site and look somewhere else. If you get an automated response ready, chances are you will most likely be able to begin the nurturing process.

3. It automates lead nurturing.

Even the lead nurturing process can actually be automated. With marketing automation, you will be able to send a sequence of emails that will help you further cultivate the relationships you have with your potential clients. And the good thing about it is that you can personalize the emails based on the lead’s behavior and interaction with your website. It means that when they receive the email, it will deliver them a better experience because it is personalized; they will feel that they matter and they are important. When this happens, you have better chances of moving them to the next stage in the sales funnel.

4. It can help recapture lost leads.

For businesses, even lost leads are still significant. That is why recapturing lost leads is still a sales process that you cannot take for granted. However, it is going to be too tedious for one person to do the job of finding out who dropped out, the reason why they dropped, the stage in the sales funnel where they dropped etc. If all of these things will have to be done manually by a person, it will be too time-consuming. However, if you use an automation software, all you will have to do is to make sure that all information is set up and you can implement some strategies to reel these lost leads back in.

5. It produces personalized content.

One of the reasons why internet users get frustrated when they visit some sites is the fact that the content they find there does not suit their interests. What your audience will love and appreciate is personalized content. Personalized content does not just apply to the emails you send to your listings. You can also personalize the content in your remodeling website, so make sure that you show your audience what they are exactly looking for and captivate their attention. If you think that automation cannot deliver personalized content, well it can. It can make it possible through customized visuals, adaptive call-to-action, and many others.

6. It automates lead scoring.

In sales, right timing is crucial; it can make a whole lot of difference. This is the reason why lead scoring is essential. When you automate lead scoring, you can trigger an email at the best time based on what score or which stage in the sales funnel your lead is currently at. This way, it will be easier for you to move them to a step closer to conversion.

These are but a few of the several ways on how marketing automation can help you as a remodeler, especially when it comes to being efficient. However, you need to know that marketing automation is more than just completing tasks in a faster manner. In short, it is just a smart move to make you more productive and effective in marketing your remodeling company. You won’t have to be burdened with all the workload and you will be freed with more time which you can spend on other vital tasks that matter to the growth of your business.

Marketing For Remodeling Companies: What You Need To Do Right Now

By JNFA10Cs5gHZrlaELABDY0uEh | Marketing Strategy

Marketing Strategies for Remodeling Companies That Are Producing Results Fast

Marketing strategies for remodeling companies don’t have to be difficult to come up with. If you are a remodeling company that’s been in business for quite some time now, you most likely already have some marketing plan in place to make sure that you don’t run out of business. However, what many remodelers do not realize is that if you don’t revise and improve on these strategies and techniques, you can’t hope for better results. If you already sure that some of your strategies are producing outstanding results, be sure to leverage on those, but in order to increase sales and have more leads coming your way, you need to learn new ones and adopt more effective techniques that are also working for other remodeling companies. Here are some of the marketing strategies remodeling companies can use to outperform their competition:

1. Identify your ideal market.

Before you even start thinking about your marketing strategy, you need to think about your ideal customer. Who are they? What do they do? What are their pain points? What are they trying to solve? How can you help them? In any business, it is crucial to know inside and out your ideal customer so that you can come up with marketing strategies that are talking to them and that are solving their problems. When you do this analysis, you might realize that you have a couple of different audiences that you are trying to reach. If this is the case, then fist, make sure to do the segmentation. Segmentation is when you classify your prospective customers looking for your remodeling services into groups. You can categorize them according to their income, age group, home ownership, etc. It is like breaking a big group into smaller segments so that you can choose the right approach for each of these subgroups in order to make your communication ever so targeted. So for example, your target segments for home remodeling are the homeowners who earn about $40,000 to $50,000 a year and are between the ages 30 to 40 years old. People who are under this age range are the ones who either are raising kids or those who have aging parents living with them. And since you want to be specific with your approach, you can create a customized strategy that offers your services to add rooms for the kids in the house, like a playroom perhaps. Or you can also offer your services to have the house remodeled so that there is a separate entrance for the aging parents. You can even go a step further and think about the problems they are facing and try and see how your service can help them solve their problems.

2. Set up a website or optimize your existing one.

It suffices to say that every business that exists today, whether big or small, needs to have a website. The importance of a website cannot be emphasized any further considering that most people today will just turn to their mobile phones and smart devices when they need services of a remodeling company. Setting up a website should not be that difficult, although there are a number of things that you need to bear in mind. Your website is the representation of your company and you make a first impression to your potential customers through your website. It is why it is only imperative that you make that first impression a good one by ensuring professional quality on your site. As a contractor, you surely understand that people are not easily convinced to go along with big projects such as home remodeling. This is why you need to show yourself as an expert and prove that your service will be of value to your target audience. The website is one of the most powerful and effective lead-generation tools because it can contain almost all the information that your potential customers need to know about your company. When you set up your website, it’s not enough that you put it out there just for the sake of having a site. Maximize it by showing photos of your completed projects, or just highlight selected ones that you think are going to be catchy. One of the most engaging pieces of content for your prospects will be pictures and testimonials. First, make sure that you have nice quality photos, but you don’t need to invest in expensive equipment to have those. Any better smartphone and a few tricks will help you achieve just the required quality. Second, and more importantly, always optimize photos for your website, because large files can significantly slow down your web loading speed which can turn many customers away from your services. No one likes to wait. Your website visitors will also be looking for the detailed information about the services you offer so make sure that they are clearly outlined. And then, you also need to include some testimonials from your previous customers so that they can share how happy and satisfied they are with your services. This is an excellent way for you to earn the trust of your future clients. Some of the good remodeling websites have their customer testimonials in a video format. And you can also do the same for your site. You can conduct a short interview with your former clients and have them shared on your website. Blogs are also another great way for you to establish your brand as a reliable company. However, in order to be effective, the information you should provide is valuable and useful. Also, make sure that blogs are posted on a regular basis. Don’t forget to add quick contact tools so that your customers can easily and instantly reach you. There are many successful construction companies who found their success in lead generation through their online efforts than offline.

3. Establish your social media presence.

There are plenty of social media networks that you can use as a marketing channel for your remodeling company but you don’t really have to use them all. First, it could be overwhelming especially if you are a beginner in this. Second, not all platforms are effective in reaching the right audience for you. For many remodeling companies, LinkedIn is one of the most valuable social media platforms. It’s because it does not only allow you to connect to your local community and get new customers, but it also connects you with industry peers which makes your network vast. Remember that the wider your network, the better. It will be a lot easier for you to get exposure for your business if you have more connections and LinkedIn can be a good tool for that. Aside from LinkedIn, there are actually other platforms that can be useful for you as a remodeler, including Facebook. If you are making a Facebook page for your company, it is not enough that you have your company logo up there and just leave it for the sake of having a page for people to contact. You need to maximize your Facebook because it is also a good way to generate leads organically. If you will check Facebook pages of some remodeling companies, most of them post the pictures or slideshows of their most recent projects, customer testimonials, and contact information. However, the pictures lack details, and some others don’t have good quality images. When you share photos of your projects, make sure that the images are of good quality and it will be better if you post the before and after. You may also want to include pictures of your satisfied customers in their newly remodeled house or room. Aside from the photos, you can regularly post links to your blog or updates about your company so that you can drive more traffic to your site. Also, prioritize your customers and make sure that you are responsive to their comments, queries, and messages. Lastly, don’t forget about some less used social media networks in your industry that can actually generate more traffic and more leads fast, such as Instagram and Pinterest.

4. Keep in touch with your previous customers.

Who says you can’t get business from your former customers? While your marketing efforts are targeted to getting new clients, it is also important that you don’t forget about the previous ones. You can continually cultivate your relationships with them by sending them emails for example. Since they have already hired you once for a project, chances are they could be hiring you once again the moment they need your remodeling services again. Also, when you make an effort to check with your former customers, you are letting them feel that they have not been forgotten and that you truly care about them. And when this happens, chances are they will also be recommending you to their friends, families or to anyone they know wants to have their house remodeled.

5. Enhance your local presence

Most customers will prefer hiring remodelers from their local community than those who are out of town. So it means that you need to also invest your efforts into establishing your brand locally. For example, you can have a joint project with a local organization or charity. This way, you are not only increasing the exposure of your business in your location, but you are also making a good impression to your potential customers which could result in more leads. You can establish a good reputation if you make efforts to be active in your local community. There are indeed many options to try if you want to market your remodeling company the right way, and that is why you might get overwhelmed and don’t know where to begin. These steps mentioned above are just a few of the many strategies that you can employ for your company, (and you are not limited to these) but these are some that have proven to be effective for many remodelers. You can choose and determine the best strategy for your business according to your audience, and if done right, you will be amazed at how the results will be skyrocketing.   If you’re not sure where to start, you can always give us a call.  

10 Important Things That Will Help You Grow Remodeling Business

By JNFA10Cs5gHZrlaELABDY0uEh | Marketing Strategy

In order to grow remodeling business, you need to make sure you’re using up-to-date tactics and techniques. Marketing and generating leads have never been the same since the birth of digital marketing.

Now, there has been a dramatic change even for remodeling businesses which used to utilize traditional marketing strategies to advertise their business.

Those who are within the remodeling industry felt the need to immerse into the world of online marketing. However, this does not mean that offline marketing techniques are dead. It is just that there are now additional and fresh options that remodelers can employ in order to generate more leads for up their business.

Generating leads is not that easy. You don’t just go after any type of customer. You need to look for the customers who can fit into your way of doing business; you need the ones who can afford to pay you in such a way that you will be able to generate income for your business.

If you would like to effectively generate leads and take your remodeling business to the next level, you may need to embrace both offline and online marketing as part of your solution. Here are some helpful ideas to get you started.

1. Start by building your brand

In order to attract new leads, you need to be able to stand out in the market. You need to be a company that is known as an expert in your industry and this is the kind of image that you need to work on.

By being able to work on your branding, you will also be able to get where you exactly want to be and attract the kind of the customer you want to attract. And when it comes to remodeling business, your brand is what’s going to attract potential clients not just for your services, but for an experience that they will be more than willing to pay for.

When working on your branding, the very first thing you need to decide is what you want to be known for. It is like thinking of your company as a person because you are creating a personality for your business. This is then what you base your logo on.

And once you have already figured out your brand, and created your logo, it’s time to use it on your materials and website. You can also use other channels to increase the exposure of your brand. More importantly, make sure that your company reflects the goals and the concept behind your brand.
 

2. Identify your target customers

Your marketing methods, tools, and materials are not going to be of help if you fail to adequately define your target customers. Targeting your lead generation efforts to the right people will help translate it to better results.

Targeting your market simply means that you need to define who your primary customers are going to be. And then you need to determine if this market is large enough to be able to sustain your business consistently.
 

3. Spend time for offline leads generation

The traditional methods of marketing your business can still be effective to attract more leads if they are done correctly. Examples are phone calls. Of course, you can still keep in touch with your former customers and maintain your relationship with your existing customers through phone calls. While you may not have to do it very often, you may at least get in touch with them once or twice a year to let them know that you are willing and available to extend help shall they have any needs when it comes to construction.

You can also still leverage on the yellow pages or the phone book. Placing a listing on the phone book could still actually help because even if most people would go to the internet to do their online search, there are still a lot who still have the habit of checking contact information in the phone book.
 

4. Maintain a blog

When it comes to online marketing, there are several options that you can explore and put in place in order to generate more leads for your business, and one of them is blogging. Even if you don’t consider yourself as a writer, blogging can significantly help in driving more traffic to your website. There are certain construction companies who have been able to double or triple their website traffic by just adding a blog on their site.

When it comes to blogging, you need to bear in mind that you must create something that your audience will find interesting, useful and valuable. Your topics can be anything related to construction industry. More importantly, it should be well-written, original and published on a regular basis. Also, don’t forget to share it on several social media platforms.
 

5. Make your website mobile friendly

Aside from having a website, the next thing you need to make sure of is that your website is also mobile friendly. Otherwise, you might not be able to get better rankings in the search results in Google. This step is important because people nowadays do not just access the internet through laptops and personal computers. In fact, among the millions and billions of internet users, a significant percentage go online by accessing the internet through smartphones and tablets only.

Also, your website should contain all the important information that your customers might be looking for about your company. However, it does not have to be complicated. Basically, they need to be able to find contact information on your homepage, like your phone number and email address.
 

6. Gather information on all your lead and previous client contacts

  It will help if you create a database that contains all the information of your lead and past customer contacts so that you can do follow-up calls or emails to them.

There is a good chance that this can still lead to new projects so it is worth a try. Profile the information on your database based on how pertinent they are, and make it a point to develop a process by which this information will be gathered on a regular basis and establish a schedule for follow-ups.
 

7. Leverage on e-newsletters

  Another excellent way for you to promote your company is by sending email newsletters periodically. This will help you establish the kind of brand that will tell people that your company is a thought leader and is a provider of the solution. What you can have included in your newsletter are some links to articles related to your industry. You can also send them your whitepaper or a chosen blog posts. And don’t forget to place a call to action to sign up or subscribe to a special deal.  

8. Maximize the use of social media

  Today, one of the most effective means for companies to promote their business and to increase their exposure is the social media. In order to be effective, you need to make sure that you are doing it right, and by doing right means that you have to be very active and responsive to the comments, tweets, and personal messages on the social media. The information you post must also be very interesting and catchy. You know what works now on the social media. It should be something that can be potentially trending.

Just like your blog, the information you post should be something that your audience will find valuable and useful. Aside from that, you always have to include the most important information that your customers should know. You can also keep your posts interesting by incorporating images and videos. And more importantly, these social media accounts should be regularly and consistently maintained if you want to achieve your ultimate goal.
 

9. Make good use of your customer testimonials

  Your customer testimonials are a great way to show your audience about the great work that you have done in the past. And these are not just some things that you claim to have done because your customers have spoken. A study has shown how customer testimonials can significantly increase traffic to a website, so why not try this strategy.
 

10. Always consider SEO

  If you think that SEO or search engine optimization does not apply to your construction business, then it’s time for you to know that it does. SEO is simply a method by which websites are optimized so that they can reach better rankings in the results in the search engine. Today, no matter how beautifully your content is created, your efforts will be useless if SEO is not applied on your articles and blogs.

  The algorithms used by the search engines only look at certain criteria to determine your ranking in the search results. Now if this is applied to your site, you have better chances of attracting more traffic to your website because you appear in the top search results when users look for keywords on their search bar.

  However, if you are not yet familiar with the SEO, it is time for you to learn about it because it can do wonders for your site, and for your business as a whole.