5 Ways to Use Video Advertising for Remodeling Companies

By JNFA10Cs5gHZrlaELABDY0uEh | Content Marketing

There are plenty of ways on how your remodeling company can promote your brand, but the power of video cannot be overlooked. Video advertising is one of the excellent ways for businesses, including yours, to increase their exposure and engage your target audience. Because your website is your top source of new leads, your construction company will have a better edge over your competitors if you incorporate videos into your website.

When done and used appropriately, video advertising can be a powerful tool that can boost customer engagement and drive more traffic to your website. And YouTube does not have to be the only platform you need to use for your video advertising because there are still a lot more, just like Vimeo which is also another video sharing site.

You might have thought before that because you are a remodeler, you won’t need videos on your site, but you actually do. Video advertising can bring you many benefits. If you are not yet aware, videos are very influential when it comes to the customer’s purchasing decisions. It is also through videos that the traffic in your site increases by more than 50 percent. Studies have also found that people tend to stay longer on a website with videos incorporated in them. These are just a few of the many good reasons why you need to begin incorporating videos to your site. And if you want to learn how to use them for your own remodeling company, here are a few ideas to get you started.

1. Use videos to engage your customers.

Apart from email marketing, another efficient way to increase your customer engagement is by making them a part of your videos. For example, you can do an interview with your customer who just recently hired you for a remodeling project. You can get to meet them and hear how happy and satisfied they are with the outcome. This can serve as your testimonials which is actually a good way from the typically written customer testimonials posted on the websites.

2. Use videos to show your company in action.

Instead of the usual photos that show your projects while they are still on work in progress, why don’t you take videos instead while these projects are being done? Your video can give your audience an insight on how your company does the job. It will provide them an idea how it will be like when they hire you as a construction company in the future. This is your chance to show off why your company excels and why you are the one they should trust. Also, don’t forget to incorporate a little bit of story in your video to make it more interesting and engaging.

And one more thing; in order to avoid making very lengthy videos, you can record the highlights of a specific project you want to feature in your site but divide your videos into segments. This way, your audience will not get tired of watching and at the same time, there is a sort of a sequence or story that will make them want to follow through.

3. Post before and after videos.

If you are not into recording videos while your projects are being done, you post before and after videos instead. This is similar to the before and after photos that many remodeling companies also post on their respective websites.

However, the beauty of posting videos is that you can walk your customer through the very highlights of your project. For example, you did a remodeling job for a kitchen. Well, you can show them the video of how it looked like before it was remodeled, and in your after video, you can focus on the parts of the remodeled kitchen that you want to highlight. You have a better chance of drawing your audience’s attention to the things that you think will further attract them.

4. Use videos to teach and explain some how to’s.

On your website, you may be featuring or talking about some DIY’s in your blogs and instead of writing them in your articles, it will be more interesting and engaging if you have them in your videos instead. How-to videos will be a better way of teaching and explain to your audience some DIYs. This type of content will be more useful and helpful for them. And at the same time, this is going to help you establish your remodeling company as a leader in your industry.

5. Bank on videos to share your industry expertise.

Videos are a good way to let people know of your knowledge in your industry, and it will be best if it is going to be a more detailed information. So for example, in the “About Me” page of your website, instead of written paragraphs about your company, it will be something different if you post a video instead. Make your video as if you are telling them a brief story or history of how your company started. You can also share some of your highlights and successes. Just make sure your video is not very long. Focus on the most critical points and the things that you think your audience will be interested to know when they are looking for a construction company to hire for their future house projects.

These are just but some of the few ways on how you can leverage on video advertising for your remodeling company and you are not limited to these because you can explore some more. You also don’t have to worry because making videos do not have to be costly so you don’t even have to think about your budget. The important thing is that by now, you know and understand that you actually have this powerful tool which you need to use to your advantage. It is something you can use to keep people to get interested in your company and keep them from getting bored from the same type or forms of content they see on your website.

 

How To Market Your Last Remodeling Project With These Simple Ideas

By JNFA10Cs5gHZrlaELABDY0uEh | Content Marketing

Use These Simple Marketing Ideas To Showcase Your Remodeling Projects

As a contractor, you employ marketing efforts to ensure that your business continuously generates leads and convert them into sales. However, not all techniques and strategies you incorporate in your marketing plan produce impressive results. If this is what’s happening now, perhaps it is about time that you try something new. If the same old tactics do not work anymore or they do not necessarily translate to your desired results, then you need to change certain things. Quoting from Thomas Jefferson “If you want something you have never had, you must do something you have never done.”

It may be easier said than done but you may need to start with some small changes first. You do not really have to do an overhaul in your marketing plan in a snap of a finger. For example, you may want to change how you showcase your latest remodeling project. Instead of doing the same old routine you do to market them, why don’t you try a different and fresh approach and see how it works for your business.

Here are some marketing ideas to help you showcase your recent remodeling projects.

1. Use videos to showcase your last remodeling project.

The use of videos in digital marketing is increasing each day. While blogs and articles are still very effective to drive website traffic, videos are an excellent way to keep your audience engaged. For your remodeling projects, it will be great if you roll the cameras and post video testimonials of your clients who were very satisfied with your company. It is essential to make the segments as brief as possible; a minute or two will do. You don’t want to lengthen these video testimonials because your audience may not just finish watching it. Make sure to make it sound casual, and fun and interesting at the same time. Also, don’t forget to include your contact information so that viewers can take note of them.

These videos should not only be posted on your site. It will be a lot better if you have them posted on your social media accounts, especially Facebook where there are 1 billion of active users daily. You just can’t miss this chance to be seen and get more exposure for your remodeling business so make sure to share them on Facebook, too.

2. Make a time-lapse portfolio of your remodeling projects.

Most of the remodeling companies post the before and after photos of their projects. While this can still be done and it can be effective for some, it will be a lot better and be engaging if you create a time-lapse portfolio of your remodeling project. Time-lapse videos are entertaining to watch because it allows the viewers to see how the entire project was finished without taking so much of their time. It gives your potential clients a better visibility and understanding of the processes involved in the remodeling project.

3. Leverage on Instagram.

Instagram is another popular social media platform for sharing videos and photos. So aside from the video testimonials and time-lapse video you will be creating, Instagram is a good place for you to showcase your remodeling platform through attractive and stunning photos. Users in Instagram are easily captivated by photos that are well taken. So when you take before and after photos of your remodeling project, make sure that you are using a high-end camera and not a simple mobile camera phone with poor resolution. What you are posting may just be photos but that is why you need to make sure they are high-quality images.

When posting photos for potential clients, it will help if you gravitate towards pops of color because it easily catches the eyes of the viewers. Bright colors are more attractive and are engaging so choose the ones that are more saturated than dull.

You can also use Instagram to direct your audience to your website by posting your site URL in your bio page which you can find at the top of your profile. Or better yet, put there the direct link to your remodeling projects page as you can just have it changed as frequently as you like.

4. Gather feedback from your clients after the project is finished.

To further promote your recently finished remodeling project, you can get your clients to share how satisfied they are with their remodeled kitchen, living room, bedroom, and so on. Ask them how it has changed or has taken their lifestyle to a whole new level. The goal here is for you to make your readers know and understand that remodeling a house or some areas of the house is not only meant to make it look more appealing or more beautiful. Rather, remodeling is done to make living more enjoyable, convenient and comfortable to a family.

5. Pay to promote only your best projects.

You may already be allocating a huge chunk of your marketing budget to your other strategies, but you may want to consider spending a little to promote your best projects. For example, you can advertise using Facebook ads so that you can get more exposure for your remodeling projects and your brand as a whole. You cannot just let that rockstar project get forgotten and fade away. By doing this, it’s like you are giving a second shot to one of your project highlights.

If you have been noticing that the marketing efforts you put into your business are not generating the results you desire, there is no better time to do something about it than now. You just can’t keep on doing the same things if you want to see improvement and progress in your business. You must be brave to try out something new because who knows, these changes are all that you need to help you take your marketing to a whole new level. Take tiny but specific steps so that you can move towards the success you have always wanted to achieve.

 

How To Remodel Your Website For Lead Generation

By JNFA10Cs5gHZrlaELABDY0uEh | Content Marketing , SEO

5 Steps To The Remodeling Website That Generates Leads

There are just so many remodeling companies across the world who claim to be experts when it comes to advertising and generating leads for their business. However, the numbers just don’t show it. And no matter how brilliant and amazing their ideas are, these concepts just don’t translate into results. As a home improvement company, if you are delivering great services, you should also be able to market your expertise on your remodeling website.

Having a well-built website is crucial to achieving success as a remodeling company, considering the tough competition in the market. While traditional marketing methods are still being used, they may not be as effective anymore as they used to. That’s basically the reason why you need to pay more attention to the details of your website if you want it to be effective in generating leads and producing your desired results.

And because great websites are more than just how they look, here are the essential components your remodeling website needs to have.

1. Always include contact information on your website.

When people look for the services of your remodeling company, they will refer to your website to make sure that they are doing business with someone who is not only affordable but is also reliable and credible. These elements should be found on your website. While a good design and appearance are critical, you need to show people the kind of company they are hiring.

This is something that you can do by having your name and address on your site. Make sure that you don’t hide your physical address as well as your phone number because these are vital information for your potential customers to contact you. Also, make sure that you put a face to your business by adding a logo that will represent your company. And then, work on your “About Me” page and make sure that it highlights the specific services that you offer as a company, how long you have been in the industry, and your awards and accomplishments if there’s any.

2. Don’t forget to show amazing work you’ve done.

When it comes to photo gallery, what you should have is not just any other photo galleries you can find in any other remodeling websites. You need to make yours really amazing so that you will be able to stand out from the rest. Having useful and entertaining content is very helpful but people will always want to see photos, and this is your chance to capture their attention. You need to take note that photos are not the only things they want to take a look at; they want to see the projects you have completed as a remodeling company.

So how do you make your portfolio look amazing? First, you need to make sure that you post high-quality photos. And when taking photos of your finished projects, you need to make sure that high-end cameras are used instead of low-resolution cell phone cameras. Poor quality images will also reflect the quality of your work, so if you don’t succeed in this aspect, you can’t expect more business from your potential clients. Also, be very selective in the photos that you will be posting on your website. Make sure they are appropriate and not ugly to look at.

3. Write compelling content and blog posts.

As a remodeling company, you need to include blogs and valuable content on your website. Blogging is very effective in driving business and Google loves blogs, especially when you are consistently and regularly posting them. Aside from landing on higher ranks in the search results, your blogs can come in handy if you want to give your audience something they will find useful and valuable like some tips and tricks they can apply when improving their homes. This is also an excellent way to highlight the projects you have just recently finished.

If you want to increase your website traffic as well as improve your conversion, make sure your blogging is done frequently or at least once a week. Also increase your exposure by making sure that they are shared in your social media accounts. And one more thing that you should not forget is your CTA or your call-to-action. You need to tell your website guests what you want them to do, and an example is placing a button that allows them to make a call to your company for inquiries.

4. Always include testimonials and proofs.

You need to build your credibility as a remodeling company and your website can be one of the best places for you to do this. Earn your potential customers’ trust by giving them more proof in the form of testimonials and customer feedback. In most remodeling websites, these testimonials are posted in the form of videos and write-ups, and you can have these, too. Just make sure that they are not too long because your audience might just get bored and not finish watching or reading the testimonials.

5. Explain your process.

Most people who are looking for the services of a remodeling company may not be very familiar with the process or the steps that they have to go through when it comes to hiring contractors, and you can be of help to them through your website. When you make them understand how you are going to help them and provide your services, it will be easier for you to earn their trust, so consider including it on your site.

If you have already created your site and you don’t find these elements in it, don’t worry because you still have a chance to make it better. All you need to do is to take it one step at a time when you start working on these components, and you will be on your way to increasing your web presence. It may not be perfect at first but now is the best time to start working on an online presence that you could use as one of your best assets for your remodeling company. If you have already created your site and you don’t find these elements in it, don’t worry because you still have a chance to make it better. All you need to do is to take it one step at a time when you start working on these components, and you will be on your way to increase your web presence. It may not be perfect at first but now is the best time to start working on an online presence that you could use as one of your best assets for your remodeling company.

Blog For Remodeling Company: 5 Cliches You Need To Avoid

By JNFA10Cs5gHZrlaELABDY0uEh | Content Marketing

5 Cliches You Need To Avoid In Your Blog For Remodeling Company

If you’ve been writing blog posts for your remodeling company for a while or you’re just starting out, there are some details you might want to avoid if you don’t want to drive customers away.

You probably know already that blogs are one of the most important pieces of a website. Blogs can drive SEO results, and they can produce results faster than other pages on your website. However, if you’ve been blogging for a while but still don’t see the desired results despite your digital marketing efforts, there might be something wrong with how you create your content.

The most common mistake arises naturally only because the lack of time doesn’t allow you to be creative. Read on to learn how not to drive your target audience away from your blog posts.

Ready to take your blog to the next level? Here are some useful tips to avoid:

1. Don’t use the same question over again to catch reader’s attention.

We’ve read numerous blog posts by different remodeling companies that all start with the same question: “Are you thinking of having your living room remodeled?” or “Are you considering renovating your bathroom?”

First of all, this is not a bad question, but seriously, stop selling from the first sentence!

If your readers are not yet ready to buy, they might just close the page, they will not be interested in what you have to say. You have to get to know your target audience in order to create content that speaks directly to them.

If you use these types of questions, make sure that you are promoting these posts to the right people; the people who have already expressed desire in remodeling their kitchens or bathrooms.

It all boils down to knowing who your audience is before you even decide and start writing about a topic. In creating compelling and engaging content.

Always ask yourself: “What would my customers like to learn? How can I help them?”

2. Don’t use the same information to promote the importance of remodeling.

We all know that home improvements increase the value of your house, give me something new to learn!

Talk about the same thing, but approach it from different angles. Maybe you want to mention all the other benefits that the person will have – what if they are not even thinking about remodeling their house so that they will sell it? What if they are remodeling their home to age in place? How would you help them then? What information do you think they would need to hear in this case?

What you can do is highlight the benefits of hiring your company to do the job for them; highlight how the home improvement project can make their lifestyle easy, convenient and stress-free with your help.

The number one goal of every blog is to educate, not sell. Remember that! Once you’ve established yourself as an expert in your reader’s eyes, they will be more than happy to work on a project with you.

3. Don’t use blog posts to promote your company’s history.

This is not the best place to make it about yourself. Stories about your company are even not meant for the about us page. Your story is important to your audience only in terms how what you did in the past reflects on what you know at present and how it helps them.

Remember: always put your readers in the center!

You don’t really have to say here is what we did in the past, but instead, try a different approach. Tell your prospects here is how you can do this or that improvement yourself, here is a useful piece of advice on improving your living conditions right now, etc. Why? Because if they read between the lines, you are telling them actually – here is what we know and how we can help you.

4. Don’t use lengthy videos to showcase testimonials from happy customers.

Nobody will watch it, seriously. Nobody. We saw testimonial video which lasts about 9 minutes. Nine whole minutes. We didn’t watch it.

We don’t really have to add anything here, it’s self-explanatory.

But, we will leave you with a quick tip: use other areas of your website or local listings where happy customers will leave short testimonials – people like to go through this. After all, your business thrives on referrals.

5. Don’t use just any customer question to answer on your blog.

This one is actually a great way of developing content ideas. However, be extra careful: your customers will ask you all sorts of questions, but be sure to answer those that are most common and that makes sense.

If a customer asked you a question that really relates to their particular case, you will probably be wasting time going and answering them for everyone to see.

If everything else fails, you can always use websites like Quora to quickly check questions people ask about remodeling.

In the end, stay true to your company’s values and talk about the topics you know the best. This will be visible in your blog posts and readers will appreciate it.

Aim to establish credibility and position yourself as a go-to source of information for your prospects.

From time to time, discuss current and latest trends in your industry so that your audience sees you as a trusted source of industry information who keeps up with what they need and want to learn.

Finally, remember, blogging is a very important component of your digital marketing strategy, and though it may not be as easy as we thought it would be, paying more attention to how you can improve your company’s blogs may just be what you need to see the results you’ve always wanted to see in your company.

 

How to Start a Blog for Remodeling Companies

By JNFA10Cs5gHZrlaELABDY0uEh | Content Marketing

Have you already started a blog on your website? With all of the things which are on your plate as a remodeling company, you may not have much time to think about website management and blogging. However, these are now essential when it comes to marketing your business. If you still haven’t tried blogging, now is the perfect time to do it because it will help you establish your company as an expert in your field among your target audience. Not only that, blogging will help you land on top rankings in the organic search results, and at the same time, it will be an excellent venue for you to highlight the previous projects you have recently done. It is like advertising your works of art on your own website. Blogging can also bring you as many customers to your business compared to your current referral program. It can significantly help generate more business without having to spend a lot of money from your marketing budget. However, when you are new to blogging, it can be difficult to know where to start. Here are the basic and most important points you need to consider.

1. Start by thinking about the most common questions people ask you.

People are already asking you many questions; they want to learn from you and your expertise. This is an ideal starting point for you to generate your blog posts topics. It’s not about writing anything related to your remodeling company. This is not a place where you advertise your business. It is a place where people will come because you helped them previously with their problems. You need to consider what your audience will want to learn, what will pique their interests and the common questions they need answers for. One of the most popular topics for remodeling companies is how-to information or DIYs. People want to know tips and some step-by-step procedures and information they can use around the house. These are the types of content that they will find useful and valuable. You can also talk about product reviews. These will be especially helpful for those who are making their own DIY improvements. The most important thing you need to bear in mind when writing a blog is that it should be useful, relevant, informative and entertaining.

2. Write the perfect headline for your blog post.

One of the keys to writing a successful blog is drafting the perfect headline. If you have a well-written headline, it will help boost the number of people who will actually read your post. Make sure that your headline has the right length; it should not exceed 60 characters. Google will more likely index your article if you stick to the right length. Next, you need to make sure that the title is relevant and it should tell the readers what the content is all about. And to make people want to read your blog, you can also work on making it sound intriguing. You can have it in the form of a question, or make a list. Also, avoid using negative words or vague statements in your headline.

3. Create content that will be useful all year round.

It means that you need to write blog posts that will be relevant regardless of the season.  If you create news or seasonal topics, you will have difficulty maintaining them because they wear out quicker.

4. Make a regular schedule for posting your blogs.

If your goal is to establish your brand as an expert in your field, you need to be consistent with posting your blogs. It will also help show that you are a professional.  Your customers will have the impression that you have the ability to solve their problems because your blogs will serve as your voice. It does not have to be very frequent because quality content is more important than quantity. You just have to make sure that it is consistent.

5. Optimize your content.

Because one of your goals in blogging is to be able to reach your target customers, you need to make sure that they find you when they search for your products and services. And this is something that can be made possible with the help of SEO. SEO stands for search engine optimization, and optimizing your content for SEO means that the content and blogs you create should match what your customers are looking for. One of the fundamental aspects of SEO is using the right keywords. Keywords are words or phrases that your customers or potential customers may be using when looking for anything related to your company. This is now where you need to think about what your customers are more likely to put into that search box. They are not going to make use of industry-specific terms so make sure that you use simple keywords as much as possible. And for your blogs to land on top ranks in the search results, you need to include the right keywords in your title. One other thing to keep in mind is optimizing your content for local search as well.

6. Include a call to action.

For your blog to be more effective, it will help if you include a call to action. For example, you can ask them if they need to upgrade their ceiling or remodel their bedroom, ask them to give you a call and provide your telephone number for an estimate of the costs. Or you can also ask them if they need a revamp on certain areas of their house, or anything related to your topic. This will make the customer actually think about whether they really need to do that, and what you are doing is making them realize that they do. This will then help generate more leads for your business. Your business as a remodeling company is just one of the many a very competitive market, and it is only imperative that you put efforts to make your customers see your value. Blogging is one of those things that should be helpful for your business so don’t think twice about starting your own blog. Just make sure you create quality content that will answer your customers’ questions and solve their problems, and do it consistently.