How To Rank Higher In Google

A few years ago, when people think about improving and remodeling their homes, they would usually go and refer to remodeling magazines to find the design that would suit their taste. And then, once they decide how they want their remodeled house to look like, they will turn the yellow pages to find the contact information of the contractor near them or the ones referred to them by friends and family.But that was before. Today, the reason why construction companies have a promising potential to get more leads from their website is that the very first place that people go to in search of a remodeling company they will do business with is the internet. This is why it is only imperative that as a construction company, you pay attention to the details of your website and how it can land on higher rankings in Google search results.Search engine optimization or SEO is the method used by websites to make sure they get ranked high by Google. But since SEO algorithms change almost every time, it is important to make sure that you know the changes you need to implement on your website so as to continue to generate more leads and increase the revenue of your business.

But that was before.Today, the reason why construction companies have a promising potential to get more leads from their website is that the very first place that people go to in search of a remodeling company they will do business with is the internet. This is why it is only imperative that as a construction company, you pay attention to the details of your website and how it can land on higher rankings in Google search results.Search engine optimization or SEO is the method used by websites to make sure they get ranked high by Google. But since SEO algorithms change almost every time, it is important to make sure that you know the changes you need to implement on your website so as to continue to generate more leads and increase the revenue of your business.

Today, the reason why construction companies have a promising potential to get more leads from their website is that the very first place that people go to in search of a remodeling company they will do business with is the internet. This is why it is only imperative that as a construction company, you pay attention to the details of your website and how it can land on higher rankings in Google search results.Search engine optimization or SEO is the method used by websites to make sure they get ranked high by Google. But since SEO algorithms change almost every time, it is important to make sure that you know the changes you need to implement on your website so as to continue to generate more leads and increase the revenue of your business.

Search engine optimization or SEO is the method used by websites to make sure they get ranked high by Google. But since SEO algorithms change almost every time, it is important to make sure that you know the changes you need to implement on your website so as to continue to generate more leads and increase the revenue of your business.

Here are some helpful points that will significantly help your construction company in terms of Google rankings.

1. Identify your top search keywords.

When it comes to SEO, keywords play a very important role. When you identify the top keywords used by internet users when they look for the services of your construction company, you can focus on these words and phrases when you create your content. As much as possible, your topics should revolve around these keywords. There are some tools that you can use to make this step easy, like the Google Keyword Planner, WordStream, and a lot more.

2. Optimize your headings.

Optimizing your heading means that you write it in such a way that is easy for Google to read and understand. To make this happen, your headings should convey a clear message, it should contain your important keywords and should be tagged accordingly using H1, H2 and H3 tags. This is something you must do on every single web page on your website.

3. Optimize your content to rank higher in Google.

Optimizing your content means that you incorporate your top keywords in throughout the body of your text. However, you need to be careful not to overdo this because there is also such a thing called keyword stuffing, which means that you shove as many keywords as you can into your page. While this technique used to work before, it is now considered a violation and Google penalizes websites who do this.

4. Pay attention to your web pages and not just the website.Remember that Google does not rank websites, but it ranks

Remember that Google does not rank websites, but it ranks web pages. It means that you need to make sure that you focus more on making each of your page relevant. To make it happen, try to avoid including too many topics on a single page. For example, you want to feature your services in your remodeling company. Instead of putting them all together on one page, why don’t you make one page for each of your services? This way, you can give more emphasis to the keywords and phrases related to each of your services.

5. Optimize your images for Google search.

Your content and your headline are not the only things you can optimize, because yes, you can do that with your images, too. If you are using WordPress, make sure that you rename the description of your image instead of just using the default one. And then, you have to tell Google what your image is about through adding an image alt-tag. You have to be detailed about it because Google uses an algorithm and it does not see what your image looks like. Lastly, make sure that your image file size is not too big. You don’t want your web page to take forever to load so make sure that your image size is only under 100KB.

6. Add links to your content.

When you add links to your web pages, it makes your site more credible and original. However, you also have to be very selective with the links you are adding. If you choose good and reliable websites, then it is good for your site. One of the factors that Google considers when ranking a page is the authority of your site, and you can further establish this through linking. One thing though, you need to be aware of link-building scams. There are some websites who buy links and those who get caught get penalized by Google.

7. Leverage on your social media accounts.

Using your social media accounts actually does not have a direct impact on your website rankings. And even if you have hundreds or thousands of followers, Google does not really value social media engagement; it used to, but not anymore. However, there are some advantages that your construction company can get if you are actively engaged in social media. Remember that Google’s attention is caught by websites that are relevant and authoritative, and it means that if your site is heavily cited in various social media channels, Google will quickly notice you and will get you indexed on the search results.

Your remodeling company has many excellent opportunities on the internet when it comes to generating more leads and converting these leads into sales. That is why your website is one of the most important marketing tools you should pay attention to. If you work on these little improvements and changes on your site and include these helpful SEO practices, you have a good chance of increasing where your website shows up in the search results. And as a business owner, there is no better time to take action than now. It won’t take a lot of your marketing budget but it can be very rewarding.