Do you have marketing skeletons hiding in your closet?
Did you know that: a web site that crashes on mobile, the old tagline that isn't relevant today, or the stock photos on your social media pages, are outdated and ineffective? On the flipside, what if we were to tell you that there is gold hidden in your vault that you don't even know of?
We get it, the hardworking team at your business is busy with all the things coming at them day in and day out. There are only so many hours in the day and so many projects that can get tackled. The good news, is you are not alone. 100% of the businesses we have worked with have both skeletons hiding in the closet, and hidden gold.
Google published a great book called Zero Moment of Truth, a great influence on our CEO, which has an overarching theme on marketing in the moment, is that when someone is getting ready to make a buying decision, whether it be a home improvement, renovation, or looking for a contractor, is that they pause for a minute and do some research. They google the name of your business, they look over your web site again, they read reviews on Facebook and Yelp, they may even post a status update asking how everyone’s experience has been.
Your business needs to control the conversation and be organized, so that a prospective client has a good experience, and completes the transaction.
Our first step in working with a new electrician is conducting a 360-degree marketing inspection. Before you get apprehensive, you should know that we are not the type of company that is looking to give you a list of hundreds of things that must be cleaned up, we simply look for your weaknesses and constructively tell you how to improve them.
When we do marketing inspection, we always ask these things:
- Is this method or tactic helping/hurting?
- Can we improve it?
- Or should we get rid of it?
Here is a sample of what we inspect:
Online:
- Web site (on all browsers and devices)
- Social media presence
- Search engine rankings
- Local listings (are they all the same, different)
- Competitor presence, ranking and image
- Email marketing
Offline:
- How the phone gets answered
- Direct mail
- Radio, TV
Strategic:
- Marketing plan(s)
- Marketing budgets
- Content strategy
- SEGS (if applicable)
- Strategic plans.
The final product is an organized report that inspects all aspects of the marketing areas across your business.
What does this mean for you? How does it help your business?
- We will uncover the gold that was buried so that you can benefit from more leads and sales, all within.
- We will find the skeletons that are driving clients away and causing them to rethink the transaction. This will increase the conversation rate of new clients and increase sales.
- You will have total clarity on what to focus on next and what will help make this year the most successful year at your remodeling contracting business.
Book a strategy call with one of our senior marketing strategists to talk about doing a 360-degree marketing inspection.