Marketing automation for remodelers is the best way to save time and nurture your potential clients until they are ready to move on with the project. In the meantime, you don’t have to do the tedious work of replying to each email individually or think every day what your next post on social media will be.
Wouldn’t it be nice if you could just concentrate on giving your clients the best possible service while automatic process would still nurture those prospects not ready to buy? There are days when you have too many things to do, meetings to attend and still have an endless list of tasks in your marketing agenda. These are the kind of days that are way too stressful that they can make you sick. The good news is that you have a solution; thanks to the so-called marketing automation.
Marketing automation is something that makes your entire marketing process more efficient. Basically, it is a software that automates marketing tasks for your company so that you don’t have to do them manually. So what does it mean for you as a remodeler? Marketing automation is there to help you become more efficient because it will help you save your time while making sure that you produce quality content for your potential clients.
Ultimately, the goal of your marketing is to increase the revenue of your business and what marketing automation will do is to help ease your leads’ buying decision and impact your conversion rates. If you have given this a thought but have not tried it out yet, here are a few ways on how it can help you save time in moving your prospects down the sales funnel.
1. It automates your social media efforts.
When you implement marketing automation for your social media publishing, you will be able to save several hours of work in a week. While there are some tasks that you have to manually do in managing your social media accounts for your remodeling business, it will still make you efficient if you automate some activities. For example, there are some platforms that do auto-publish. This feature will help you make sure that your social media accounts are active and always have fresh content. It will keep your profiles up to date without you having to do anything.
2. It allows faster response time for new leads.
People who are interested in the services of your remodeling company will most likely search for you on Facebook or they will search for your website in Google. And when a lead reaches out to you, you cannot afford to waste their time because they want immediate results. If you cannot attend to them in a timely manner, they will leave your site and look somewhere else. If you get an automated response ready, chances are you will most likely be able to begin the nurturing process.
3. It automates lead nurturing.
Even the lead nurturing process
can actually be automated. With marketing automation, you will be able to send a sequence of emails that will help you further cultivate the relationships you have with your potential clients. And the good thing about it is that you can personalize the emails based on the lead’s behavior and interaction with your website. It means that when they receive the email, it will deliver them a better experience because it is personalized; they will feel that they matter and they are important. When this happens, you have better chances of moving them to the next stage in the sales funnel.
4. It can help recapture lost leads.
For businesses, even lost leads are still significant. That is why recapturing lost leads is still a sales process that you cannot take for granted. However, it is going to be too tedious for one person to do the job of finding out who dropped out, the reason why they dropped, the stage in the sales funnel where they dropped etc. If all of these things will have to be done manually by a person, it will be too time-consuming. However, if you use an automation software, all you will have to do is to make sure that all information is set up and you can implement some strategies to reel these lost leads back in.
5. It produces personalized content.
One of the reasons why internet users get frustrated when they visit some sites is the fact that the content they find there does not suit their interests. What your audience will love and appreciate is personalized content
. Personalized content does not just apply to the emails you send to your listings. You can also personalize the content in your remodeling website, so make sure that you show your audience what they are exactly looking for and captivate their attention. If you think that automation cannot deliver personalized content, well it can. It can make it possible through customized visuals, adaptive call-to-action, and many others.
6. It automates lead scoring.
In sales, right timing is crucial; it can make a whole lot of difference. This is the reason why lead scoring is essential. When you automate lead scoring, you can trigger an email at the best time based on what score or which stage in the sales funnel your lead is currently at. This way, it will be easier for you to move them to a step closer to conversion.
These are but a few of the several ways on how marketing automation can help you as a remodeler, especially when it comes to being efficient. However, you need to know that marketing automation is more than just completing tasks in a faster manner. In short, it is just a smart move to make you more productive and effective in marketing your remodeling company. You won’t have to be burdened with all the workload and you will be freed with more time which you can spend on other vital tasks that matter to the growth of your business.