It’s high time that contractors or remodeling companies, put google rankings high on their priority list! For many of them, advertising their business on the internet does not seem much of a priority. They are aware that it might be good for them to have a website, or engage their followers on social media, but when it comes to it, they just don’t do it.
As a remodeling company, your website has a very promising potential of bringing more sales and profit for your business only if you pay close attention to it. You cannot just have a site put up and expect it to work on its own while you sit there and wait for more customers to knock on your door. You need to step up your game in terms of driving more traffic to your website, and this is the time when you need to focus on your SEO and your ranking in the Google search results.
If you want your website to work to your benefit and get your remodeling company to rank higher in the search engine results, here are some tips you may need to follow.
1. Identify your top keywords.
In SEO, your keywords or key phrases are crucial. These are the words that internet users are typing in the search box when they are looking for your services. So what you need to do is to identify the most common words and phrases they are searching for which lead them to your site. One of the best ways for you to identify your keywords and long tail keywords is by using Keyword Planner in Google Adwords. You can also use other platforms like Wordstream and Moz.
2. Publish what your audience asks for.
Now that you know what your readers are looking for, it’s time to give them what they want. Because you have a wide range of services as a remodeling company, you can publish content about the ones that are more commonly searched for. But of course, you don’t neglect your other services. In fact, it is time you shed some light to your not-so-popular services so that they get more exposure and your potential customers will be able to learn about them, too.
Your content can be a blog post, infographic, white papers, videos, images and a lot more. The most important thing about publishing content is that it should address your customers’ queries, it should give them a solution to a problem and it should be something that they can consider as informational, useful and valuable.
3. Optimize your headings for higher Google rankings.
Your heading is basically the part that tells your reader what your content is all about. And because it is the one that gives them the idea about what to expect about your content, it needs to catch their attention so that they can decide to continue reading. To optimize your headings, you need to make sure that they are clear and easy to understand. They should also contain your keywords and tagged as H1, H2 and H3 accordingly on each and every web page.
4. Optimize your content.
This is another part of your SEO where your keywords will be playing a major role. Optimizing your content means that you incorporate your keywords throughout the body of your content but be careful not to overdo it. There is such a thing as keyword stuffing and it means that keywords are repeated throughout the article more often than they should, just so the site ranks high in search results. If you get caught for such violation, you will be penalized by Google.
Make sure that you
measure what content is performing better than others so that you can leverage on that.
5. Have your NAP across your whole website.
You need to make sure that you have your NAP (Name, address and phone number) on every single page of your website. You need to also have the same exact format and details when you do local citations or whenever you mention your business address on other websites.
6. Add and optimize images for better Google rankings.
It is important that you have your photos added to your listings so that people can see the services that you offer as a contractor. In fact, it might be through your photos that people can see that your business actually offers what they are looking for.
As for the images that you upload together with your content like your blogs or the photos for your gallery, optimizing them will also help your Google rankings. You can do it by reducing its file size because your site might take forever to load if the images are too heavy. You also need to rename the description of the photo instead of resorting to the default one. That is because Google algorithm only relies on how you describe the image and not what you see on the image.
Go and change alt text on a couple of images on your website and watch your Google rankings get better over time.
7. Link to other websites.
If you think it does not make sense when you link to other websites because you need the traffic to your own, it actually does. It’s because external linking increases your SEO value. When you link to other sites, especially the reliable and trustworthy ones, you are also establishing your own credibility, and Google recognizes that. So it means that on your future blogs or content, have at least 2 to 3 links to other websites.
8. Link internally.
While linking to external sites can be useful, you also should not forget about linking to our own site. It is called internal linking. It means that you cite some pages in your own website where your readers can refer to when checking for related content. Internal linking can help improve your customer’s experience because you can keep them engaged. It is also your way of telling Google that a particular page on your site is relevant.
To make sure that you are doing an effective internal linking, ask yourself first about the probability of a reader to click on that specific link. Make sure that the link is also relevant to the content. And on your homepage, you can also add links to the most important pages on your site so you improve your Google rankings.
If at the moment, you think that SEO is not your specialty, you don’t have to worry because you can master it eventually. Just follow these steps for now and see how your website improves its rank on the search results. Once you get the hang of it, you will not only progress when it comes to ranking, but you will also see visible results on how it helps your business.
