The Pros and Cons of Google Adwords for Remodeling Companies

By JNFA10Cs5gHZrlaELABDY0uEh | Paid Advertising

Oct 04
Google Adwords for Remodelers

Why Remodeling Companies Should Advertise With Google

Google Adwords has its pros and cons and if you are a remodeling company looking to get more clients, you need to understand how this advertising method works and how you can benefit from it. You already know various tools and methods you can use to market your business. However, small businesses cannot afford to spend much money on marketing. Thanks to the internet, now you have a lot more opportunities to advertise your business at a low cost.

Google Adwords is an advertising system where companies or advertisers bid on certain keywords so that their ads display in Google’s search results. If people, who are searching for the type of services your company offers, use certain types of keywords then you use those keywords to create an ad that will show up in their search results. This type of advertising is useful for small businesses because it gives you the chance to level with the big and established companies without investing a lot of money.

However, deciding what is the best way to promote your company and invest money can be difficult. If you want to make sure that you’re  spending money in the right place, here are some pros and cons you need to weigh and see if Google Adwords campaign will be worth your investment.

Benefits Of Using Google Adwords For Remodeling Companies

1. Google Adwords doesn’t require big investments.

With Adwords, you are the one who has the power to set your own budget. If you are just starting out with your remodeling company, you can start with a low budget first. This is also good if you are still trying it out or experimenting if it will work for your business. The only time you need to pay is when people click on your ads, but if they don’t, then Google doesn’t charge you anything.

Pay per click is usually inexpensive if you choose the right keywords with low competition you can pay one click only $1 to $2. Do thorough keyword research before you start and it will pay off!

2. Google Adwords is easy to set up.

Any business owner would find Google Adwords easy to use. Google provides several easy and helpful tools and materials to guide those who are interested in this paid advertising method. There is the Google Keyword Planner that will help you identify the most effective words and phrases that will fit your campaign. There are also plenty of blogs on the internet that can serve as a guide to those who want to Adwords. It does not have to be very complicated even if you are not someone who is used to digital marketing. It is pretty basic and you can do a little experimenting and learn from mistakes.

3. You will get the best kind of exposure with Google Adwords.

If you have just launched your website, it may be a little difficult for you to land on higher rankings in the search results. But when you try out Google Adwords, your remodeling company will be getting the best kind of exposure it can get because it will be displayed at the top of the most popular websites. That is why if you are just starting out with your business, advertising your company through Google Adwords could be worth it.

4. You can customize your target audience in Google Adwords.

As a remodeling company, there are certain people who are more likely going to convert when they click on your ads and you want to make sure that these are the ones that your ads will be able to reach. Of course, you don’t want to spend the money on people who are never going to remodel their homes. The good news is that Google Adwords gives you the option to reach the people who will be interested in your services. If you did your homework and have identified your target market, you can pretty much have more control and make sure that you get the best value for your money.

Downsides Of Using Google AdWords For Remodeling Companies

1. You can easily overspend with your Google Adwords campaign.

While Google Adwords can be a good investment, it can also be a waste of your money, time and effort if you don’t pay much attention and put effort into it. You need to make sure you are keeping an eye on your campaign to ensure that you are not wasting your money, and not spending more than what you are supposed to. If you don’t research your target audience and keywords they use, you might attract the wrong audience on your website and pay each time they click on your ad in their search results.

2. You can expect tough competition.

Because Google is one of the most popular search engines, you will not the only one advertising your company in Google. There are a lot of other businesses that pay for their exposure in this prominent search engine, some of them even have higher budgets and can afford more than you can. It means that you are also going to compete with all other remodeling companies, big and small, who are investing in Adwords just like you.

3. You need to monitor spending with Google Adwords.

When you advertise your remodeling company in Google Adwords, there is a good chance that your budget for this paid ad is going to increase. That is because whenever you log in, it will prompt you with a notification that tells you how many more clicks you will get when you expand your budget. And when you don’t keep an eye on how much you are already investing, you might just end up spending more money on something that is not really converting into actual customers.

4. Don’t expect a miracle from Google Adwords.

You cannot just rely on Adwords to do all the advertising for you. The only thing that Adwords can do for you is to get you more clicks and drive more traffic to your website. And when people get to your site, that’s another job for you to do. You still need to pay close attention to your SEO. You need to make sure your website offers your audience quality, valuable and useful content. It is still your job to keep your momentum by making sure you have good SEO and produce good content on a regular basis.

Conclusion

These pros and cons are just meant to let you better understand how Google Adwords works and how you can make the most out of it for your remodeling company. It does not mean that it is not worth trying at all – it is. The only thing you need to ensure is that you constantly monitor how you advertise your business here so that you don’t end up wasting your money. And if you are not sure if it will work for you, you can start with a very small campaign especially if you have a small business at the moment. And along the way, if you are beginning to see desired results, you can start optimizing and leveling up your campaign later.

 

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