8 Things That Are Wrong With How You Are Marketing Remodeling Company
Running a remodeling company is not an easy task. And as the owner of the business, you have so much on your plate that your marketing, at times, will have to take a backseat to give way to everything else that you have to take care of. And even if you use the same marketing techniques, it is easy to make mistakes especially when you are not particular about the details of your marketing plan. The good thing is that you can learn from your mistakes and you have the chance to rectify them to make sure that your efforts make the greatest impact to your business.
If you have gone a long way in your marketing, the good news is you don’t have to start from scratch. The important thing is that you have a firm grasp on what you exactly need to do because marketing is more than just presenting and advertising your company and getting more exposure for it.
If you want to achieve good results from marketing your remodeling company, here are some of the mistakes that you need to correct.
1. You don’t have a website.
Despite the transition of many businesses to digital marketing, there are still many companies today who do not have a website yet. If your remodeling company is one of these, you are missing out on a lot. One of the very first places that people go to when looking for the services of construction companies is the internet. And creating a website for your business does not have to cost a lot. You can have your own site set up at a very affordable cost. You can try companies like GoDaddy, Weebly, Wix, and many others.
2. You have a website but you spend only on the design and not the content.
One of the most important things about marketing for remodeling companies is that your remodeling website has a pleasant and attractive design, but that is not enough. People visit your website to look for just one thing – and that is the reason why they should hire you as a remodeling company. So what you need to do is to make your website effective enough to convert potential customers to clients. As to how you can do it, aside from investing in your design, you need to clearly show them what makes you unique and why they should hire you instead of others, and you can make use of your content, blogs, etc. You also need to have the proof through testimonials and customer reviews.
3. You have a very slow response time.
Your response time is crucial for your internet leads. You have to know that a significant percentage of sales go to the companies who are first to respond to their customer’s queries. So if a potential client makes a query to your company whether it be through your website, email or social media accounts, you need to make sure that you have a designated team who will ensure that responses are made immediately. You can’t keep potential customers waiting or they will just go somewhere else.
4. You don’t maximize your social media accounts while marketing remodeling company.
Today, social media channels are widely used by many companies for marketing their brands, and if you have a social media account for your business, it will be best if you maximize its use to reach a wider range of audience and prospects. It is not enough that you post updates on your social profiles. You need to maximize it by leading your audience back to your website. You also need to be responsive and encourage active engagement with your followers. Be proactive in asking them to participate directly by encouraging them to like or share your posts. Also, make sure that the updates you post are provided on a regular and consistent basis.
5. You are too focused on SEO instead of providing valuable content to your audience.
While it is very important to rank on the first page of the Google Search results, this does not guarantee that your website visitors will convert to clients, especially when your website does not have the substance to engage your audience. Driving traffic to your website is only useful if your site has valuable and useful content to offer. So make sure that you write content that will make people want to read. Know your audience well and find out what will interest them, and what they will want to learn from you as a remodeling company. These things are the topics that you should write about.
6. You fail to track results.
Even if you employ effective marketing techniques, they will mean nothing if you do not track the results. This is one of the most common mistakes that many businesses make. If you do not track, you won’t be able to figure out which of the various marketing tactics you have actually worked. It means that you will just end up doing the same things again and spending money for the same things when there are only a few that actually work. In short, your failure to track means that you are throwing your money away. It is also by tracking that you can figure out whether there are things you need to correct. There are online tools that can help you track the results of your marketing efforts; for your website, you can use Google Analytics.
7. You don’t research what your competitors are doing with their marketing.
If you don’t find out what your competitors are doing
, you won’t be able to figure out what’s working for them. Keeping tabs on your competitors is not a bad thing. Try to look for the similar businesses that are doing well and figure out what their best practices are. You can even learn from the mistakes they made in the past and how they have recovered. Whatever you can learn can be applied to your own company if you pay close attention to the tactics they have used.
8. You hire the wrong marketing people for marketing remodeling company.
This is a very common mistake especially of the business owners who are too busy to pay attention to marketing their remodeling business. If you think you can just hire any expert, you could be wasting your money, unless the one you are hiring has a complete understanding of what remodeling is and what marketing is. You may just be hiring website builders who don’t even comprehend what your marketing goals are. If you think you need to outsource the job, you need to hire people who really know what marketing is all about and know how to market a construction business specifically.
There could be many other things that you may be doing wrong in marketing remodeling company but these are the few ones that you need to revisit as soon as possible. If your company offers top-notch construction services, you need to market it the way so that people can find you.